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Zimmerman Travels Across Country for $10M Weight Loss
Date:8/12/2009

pt that can be expanded significantly," Auerbach continues. "They just need to find the precise formula to make it happen, and that's what Zimmerman has been tapped to do. The trigger to action is freedom, not restriction."

"We took a good look at the success Zimmerman has had with clients in a wide cross-section of industries," says Isaac Verbakh, oBand's CEO, "including automotive, real estate, restaurant chains and home furnishings. What really gave us the confidence to choose Zimmerman was what they had done for a brand in a field similar to ours - Dentalworks (backed in part by North Peak and Dell Capital), has shown significant improvement, even in a down economy when the industry as a whole showed decline."

Adds Jordan Zimmerman, Founder and CEO of Zimmerman, "Our experience taking our proprietary Brandtailing(TM) model into the health and wellness industry - with brands like Long's Drugs, Vitamin Shoppe and Smart for Life - provides us an undeniable advantage, and the necessary tools, to drive success in the sector."

About oBand

oBand Surgery Centers, Inc is a leading bariatric network of outpatient surgical facilities owned and operated by nationally recognized Lap Band surgeons. oBand's board certified bariatric surgeons are among the few American specialists experienced in the state of the art adjustable and reversible gastric banding procedure. oBand expert surgeons have successfully performed thousands of bariatric procedures.

oBand's mission is to promote, encourage and enhance outpatient bariatric surgical care, research and education for the benefit of all patients. The facilities are physician designed to provide a uniquely comprehensive environment focused on the safest, most effective minimally invasive surgical treatment and care of obesity. For more information visit www.oband'/>"/>

SOURCE Zimmerman Advertising
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