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YourCity.MD inks 2 year deal with Cordillera Station WLEX 18 TV, Lexington, Kentucky
Date:9/15/2009

ngton.MD healthcare website, the station will be in a position to become the leader in healthcare information, thus greatly enhancing their ability to increase market share. I believe Pat's business model is the best healthcare model, I have seen in 5 years. Medical and healthcare advertisers will gravitate to this intuitive city health site as WLEX 18 creates a new city home for doctors and patients to congregate."

Pat Dalbey, GM of WLEX TV 18 in Lexington, Kentucky told us, "We are very excited about our exclusive TV partnership with YourCity.MD which will result in us being the #1 healthcare information provider in the Lexington market. These .MD city sites give the TV station, instant third party credibility, the best city domain name for healthcare and the chance to offer an important opportunity to health care related advertisers, while also providing a tremendous healthcare resource to the community. Providing the best local news and information about the Bluegrass Region is our business and our partnership with .MD is an important extension of that service that will truly benefit this community."

Media marketing consultant and former TV executive John Long, feels YourCity.MD affords local TV stations the means to harvest the all important medical health sector at a very favorable ROI. John said, "I reviewed the YourCity.MD business model and see tremendous upside for both content and revenue opportunities for the local station partner. Based on my understanding of how Pat and his team are refocusing their sales staff and direction, the WLEX 18 TV sales model and affiliation with YourCity.MD will catapult WLEX into the #1 medical/healthcare revenue position, in Lexington."

About YourCity.MD
Founded on the principle that healthcare is and should be local, YourCity.MD LLC is healthcare's trusted local navigation system, helping consumers in over 500 cities and states find medical content a
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YourCity.MD inks 2 year deal with Cordillera Station WLEX 18 TV, Lexington, Kentucky
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