Xflowsion studio is part of uKarma's vertical integration strategy and will serve as a platform to launch complementary health and wellness brands
LOS ANGELES, July 9 /PRNewswire-FirstCall/ -- uKarma Corporation (OTC Bulletin Board: UKMA), a lifestyle multimedia and consumer products company focused on health, wellness and personal development, announced today the first Xflowsion studio will open in Southern California in October, 2008.
Xflowsion, with its revolutionary Triple Training(R), is the only exercise program that efficiently and effectively combines the best elements of three proven workouts: martial arts, power yoga, and dance, into one convenient and fun workout, producing jaw-dropping results in one-third the time.
uKarma Corporation executed a lease for a 6,200 square foot studio location in the Los Angeles area on Ventura Blvd in Sherman Oaks California. The studio will showcase Xflowsion classes led by celebrity trainer Eric Paskel, as well as yoga and fitness classes. The Xflowsion studio will feature live bands, DJ's, organic food & beverages as well as retail products including DVDs, clothing, and fitness and yoga accessories.
The Xflowsion studio is part of uKarma's vertical integration strategy for its Xflowsion brand. uKarma expects demand created by it's DVD sales will be channeled into other revenue steams such as studios offering live classes, as well as teacher training and retreats. The Xflowsion studio will also serve as a platform to launch complimentary health and wellness brands such as yoga mats, fitness apparatuses, packaged snack foods, beverages and clothing.
"We are thrilled to announce the opening of our first Xflowsion studio," said Bill Glaser, CEO of uKarma Corp. "Following the successful launch of the Xflowsion DVD series and infomercial, opening a dedicated Xflowsion studio was the natural next step in continuing to build our brand. We expect to open Xflowsion studios around the country in the future, as well as extending our Xflowsion brand into other vertical channels."
Prior to the Xflowsion DVD release, Eric Paskel worked with numerous celebrities including Jessica Biel, Shannon Elizabeth, Elisha Cuthbert and many more.
The Xflowsion DVD series is currently available online via http://www.xflowsion.com.
More About uKarma
Los Angeles based uKarma Corporation is a lifestyle multimedia and consumer products and services company focused on health, wellness and personal development. Our mission is to enrich peoples' lives and well being through the creation of exceptional DVDs, CDs, books and other proprietary products and services. Our focus is developing products that are fun, entertaining, and engaging so our customers are empowered to reduce stress, lose weight, build fitness, improve nutrition, enhance personal relationships, and become environmentally friendly. Our goal is to provide our customers with tools and information that can help them achieve total health, happiness, and prosperity that can last a lifetime. For all of your healthy living pursuits, we aspire to be All U Need(TM)
|SOURCE uKarma Corporation|
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