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thinkproducts Celebrates the Launch of thinkThin bites
Date:1/30/2009

Making Sense of Portion Control Natural Snacks

VENTURA, Calif., Jan. 30 /PRNewswire/ -- thinkproducts (www.thinkproducts.com), one of the nation's fastest growing independently owned nutrition bar producers, is pleased to announce the launch of thinkThin bites(TM), the first to market in the nutrition bar category with 2 all natural portion control bars per package geared for diet and weight loss. Many consumers underestimate the amount of food they eat and the number of calories they consume. thinkThin bites will help Americans who struggle with calorie intake and portion control. thinkThin bites provide two 75 calorie snack portions allowing weight conscious and calorie counting consumers to eat guilt-free. In keeping with thinkproducts' smart food philosophy, thinkThin bites are high in protein and calcium, contain 0g sugar and no gluten making them the perfect low calorie, delicious, healthy on-the-go snack.

thinkThin bites address a growing demand for snacks that fit within the point based diet. Under a point system, diet snacks are allotted 3 times a day keeping within 100 calories per snack. Each package of thinkThin bites contains two 2 point healthy 0g sugar snacks and gives consumers the option of eating one or both pieces to satisfy their hunger and desire for a delicious and filling treat. At a retail price of only $1.69, thinkThin bites are the perfect affordable addition to a healthy low calorie diet.

thinkproducts recognizes that consumers want to maintain a healthy lifestyle and keep weight off for the long haul. With thinkThin bites, consumers won't feel deprived or hungry while losing weight. "Since the inception of thinkproducts, we have dedicated our brand's integrity on the innovation of natural ingredients that are functional," shares Lizanne Falsetto, CEO of thinkproducts. "It is not always what you eat, but how much you eat; it is the serving size that really counts for this diet consumer. thinkThin bites provide healthy ingredients and are convenient, delicious and cost effective for easy weight loss."

thinkThin bites comes in three indulgent flavors: White Chocolate Raspberry, Chocolate Toffee Nut and Cookies and Cream. thinkThin bites will be available at Whole Foods and independent natural retailers and online at www.thinkproducts.com beginning February 2009.

About thinkproducts:

thinkproducts(TM) was founded by former fashion model and mother of two, Lizanne Falsetto, a true believer in nature's nourishing power and the goodness of simple delicious food. Falsetto's inspiration is to create food for people seeking a vital and disease free life. thinkproducts are gluten free and include: high protein thinkThin; portion control weight loss thinkThin bites; superfruit thinkFruit; superfood thinkGreen. thinkproducts' commitment to vitality goes beyond food to also support many philanthropic causes. thinkproducts can be found in Trader Joes, Whole Foods, Kroger, Fred Meyer, Ralphs, Publix, Wegmans, Jewel, HEB, and independent natural and grocery retailers nationwide. thinkproducts can also be purchased at www.thinkproducts.com. Headquartered in Ventura, California, thinkproducts is one of the largest independently owned nutrition bar companies.


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