Tempe-Based Marketing Agency Receives Prestigious National Healthcare Marketing Award, Several Region...(ous other awards for their work on the a...),Health

Date:7/1/2009

ous other awards for their work on the Catholic Healthcare campaign, including a Bronze Aster Award in Marketing for Radio Spots, two IABC Copper Quill Awards in Media Relations and Marketing Communications, a Silver Healthcare Awardfor Total PR Program, and an AMA Spectrum Award for Public Relations.

The Mindspace public relations team created a cost-effective publicity campaign to effectively announce a redefined emergency room admittance process for Catholic Healthcare West's two hospitals, Mercy Gilbert Regional Medical Center and Chandler Regional Medical Center. With the redefined process, the two hospitals were able to reduce total time spent in the emergency room by 25%. By positioning the hospital network as innovative leaders in the community and creating a dialogue with the media surrounding the factors to consider when choosing an emergency room, the Mindspace public relations team secured 22 media placements over three months, equaling 8.3 million impressions. The campaign also included outdoor, print and broadcast advertising efforts and has generated an impressive ROI in new visits for the hospitals' emergency rooms.

Other healthcare clients in Mindspace's growing portfolio include CheckMD, a fully interactive social networking site that allows users to share experiences, make recommendations, research providers and connect directly with others.

"Mindspace understood our situation and told us they would deliver results if we wo
'/>"/>

Source: PRWeb Copyright©2009 Vocus, Inc. All rights reserved

0 GOOD

Page: 1 2 3
Related medicine news :

1. eDiets.com(R) Announces Meal Delivery Marketing Partnership With Golds Gym Franchise Network
2. MicroMass Hires Veteran Relationship Marketing Strategist Richard Patterson As VP, Group Account Director
3. Bausch & Lomb Kicks Off U.S. Consumer Online Marketing Campaign for SofLens(R) Daily Disposable Contact Lenses
4. One of a Kind Marketing and Sales Summit for Dentists Announced
5. Data Development Worldwide Helps Pharmaceutical Marketers Optimize Relationship Marketing to Patients
6. Medeguide Founder to Lead Online Healthcare Marketing Workshop at the Healthcare Travel Conference in Singapore
7. Nuvilex Launches Video Marketing Campaign
8. Practice-Reps Brings Sales and Marketing to the Business of Medical Practice Management
9. Clearly Contacts Forms Strategic Marketing Alliance with Stockhouse
10. Astellas Announces New Vice President of Marketing
11. Medical Marketing DVD Helps Doctors and Hospitals Win Patients Despite The Recession