Southwest Ambulance Awarded Exclusive, 3-Year Contract Extension in Peori...( SCOTTSDALE Ariz. Sept. 7 /- Rural...),Health

SCOTTSDALE, Ariz., Sept. 7 /PRNewswire-FirstCall/ -- Rural/Metro Corporation (Nasdaq: RURL) announced today that its Southwest Ambulance subsidiary has been awarded a three-year contract extension to continue as the exclusive emergency ambulance provider in Peoria, Arizona. The extension period continues through August 2010.

Jack Brucker, President and Chief Executive Officer, said, "Our commitment to high-quality service enhances our ability to retain key 911-emergency contracts such as this one in the growing suburbs of metropolitan Phoenix and supports our strategic goal to fully leverage our presence in the Arizona market. We are very pleased to continue serving the City of Peoria for the long-term."

Jeff Sargent, President of Southwest Ambulance, added, "We are very pleased to continue our partnership with the Peoria Fire Department. The teamwork between the ambulance and fire crews is exemplary, and we look forward to continuing to provide excellent patient care and customer service to the residents and visitors of Peoria."

Southwest Ambulance has been the sole provider of emergency ambulance services to the City of Peoria since 1990. On the western border of Phoenix, Peoria encompasses more than 162 square miles with a population of nearly 136,000 residents. Southwest Ambulance provided more than 8,500 transports in Peoria in the past year.

About Rural/Metro

Rural/Metro Corporation provides emergency and non-emergency medical transportation, private fire protection, and other safety services in 24 states and approximately 400 communities throughout the United States. For more information, visit the Company's web site at http://www.r
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