Secondary research included information- and data-gathering from relevant consumer business and trade publications including: The Horse, Horse-Journal.com, Feedstuffs, Tack 'n Togs, EQUUS, Practical Horseman, Horse & Rider, Horse Illustrated, Western Horseman, Natural Horse, Equine Wellness, Stable Management, Hay and Forage Grower, GrainNet, Feed Management, AllAboutFeed.net, Veterinary Practice News, DVM News, Journal of Veterinary Science, Veterinary Forum, and JAVMA. New product announcements and advertising were of exceptional interest, and readership poll data from online subscribers to The Horse proved to be invaluable as an up-to-the-minute barometer on equine caregivers' opinions and practices.
We obtained direct-mail pieces from equine veterinarians in an effort to determine what company is mailing what. Extensive reviews of companies' websites and marketing materials were conducted in order to compile product information.
This report also includes 2009-2010 National Pet Owners Survey data made available to Packaged Facts on an exclusive basis by the American Pet Products Association (formerly the American Pet Products Manufacturers Association, prior to its name change in 2008). The 2009-2010 National Pet Owners' Surv
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