Case study: DSM Nutritionals 64
Case study: Cognis 68
Case study: Cargill Inc 70
Case study: Ajinomoto 72
Case study: Kerry Group 74
Case study: Glanbia Foods 76
Probiotics 79
Case study: Chr. Hansen 79
Case study: Danisco 82
Prebiotics 85
Case study: BENEO 85
Fats and oils 87
Case study: Ocean Nutrition Canada 88
Agriculture 91
Case study: Dow AgroSciences 92
Case study: Monsanto 93
Case study: DuPont 93
Conclusions 94
Chapter 4 Market Leaders: Pharmaceutical companies 96
Summary 96
Introduction 97
Market leaders: Case studies 99
Case Study: Abbott Nutrition 99
Case study: Bayer Consumer Care 101
Case study: Pfizer 103
Case study: GSK Consumer Healthcare 105
Case study: McNeil Nutritionals 107
Case study: Mead Johnson Nutritionals 108
Discussion 109
Chapter 5 Developing new ingredients: Innovative start-up companies 112
Summary 112
Introduction 113
Case study: Advana Science 115
Case study: WellGen Inc 116
Case study: InterMed Discovery 118
Case study: Provexis 119
Case study: Clasado Ltd 122
Case study: Cambridge Theranostics Ltd 123
Case Study: HerbalScience Group 125
Business models 126
Conclusions 130
Chapter 6 Market drivers and trends 132
Summary 132
Introduction 133
Regulatory considerations 133
Japan 134
United States 135
Europe 137
Intellectual property 140
Development costs 141
Opportunities in the nutraceuticals market 142
Opportunities for medical foods 144
International emergin
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