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reco jeans Supports Children With Rare Diseases
Date:2/23/2010

>), the leading manufacturer of true recycled denim jeans, today announced the company will create a special denim ribbon in support of the Global Genes Project (www.globalgenesproject.org), an initiative designed to raise awareness about the prevalence of rare diseases that afflict millions of children worldwide.

Using the official Global Genes Project blue jeans ribbon as inspiration, reco® jeans fashion designers will create a blue jeans ribbon from the company's recycled denim material.  reco® jeans recycled denim jeans ribbon will be launched at the company's upcoming 2010 spring/summer project. All proceeds from the recycled denim jeans ribbon will go to support children suffering from chronic and life threatening rare illnesses.

"When we first heard about the Global Genes Project and the idea behind a denim jeans ribbon to represent millions of children afflicted by rare diseases, the story touched our hearts," said Tom Cards, CEO, reco® jeans. "It's astounding how many children are affected by rare diseases and how little the general public knows of this community. We are proud to be part of this global awareness initiative, and we hope others will join us in giving back to kids and families facing rare diseases."


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