Pajama Program Launches 2009-2010 Awareness & Fundraising Campaign: 'A BETTE...( NEW YORK Oct. 14 /- As the leaves...),Health

NEW YORK, Oct. 14 /PRNewswire/ -- As the leaves begin to change color and cold weather returns, Pajama Program, a 501(c)3 national children's charity, today announced the launch of "A BETTER BEDTIME," its 2009-2010 awareness and fundraising campaign. The Pajama Program's A BETTER BEDTIME campaign is based online at the Official Pajama Program A Better Bedtime Facebook Fan Group http://www.facebook.com/abetterbedtime.

Pajama Program provides new pajamas and new books to children in need. Thousands of children served by Pajama Program live in orphanages, group homes and shelters. In the U.S. foster care system, alone, there are more than 500,000 children. Every two seconds another child enters the system. Many have been abandoned or abused, and have never enjoyed the simple comfort of putting on a cozy pair of pajamas and having a mother or father tuck them in at bedtime and read to them. Teens in the system have often spent most of their childhood without warm sleepwear or the chance to read themselves to sleep.

"A BETTER BEDTIME clearly states the simple, tangible mission of Pajama Program," said Genevieve Piturro, founder of Pajama Program. "We believe that every child deserves a warm pair of pajamas and a book to read at bedtime. So many of us take this nighttime ritual for granted, yet hundreds of thousands of America's kids have never experienced this basic comfort. Every child should have the chance to experience A BETTER BEDTIME."

Pajama Program's A BETTER BEDTIME campaign aims to focus the nation on a crisis facing far too many of America's children during "Danger Season" -- the block of six cold months between October 1 and March 31 in which it is especially dangerous for a child to be without warm clothing at bedtime. At the Official Pajama Program A Better Bedtime Facebook page http://
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