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mySkin.com Announces Beauty4Me: An Interactive Facebook Application
Date:4/5/2010

Beauty4Me is an interactive Facebook application from the innovation rooms of mySkin.com. The app empowers a skincare shopper to make an educated decision on what products to use, by providing personalized advice.

(PRWEB) April 5, 2010 -- Just in time for spring, mySkin.com announces the release of its interactive skincare Facebook application, Beauty4Me.

Consumers today have hundreds of thousands of skincare products to choose from, yet they don’t know which ones actually work for their skin. A Facebook-based personalized, unbiased, and scientific skincare advisor can assist them in making product choices based on their individual skin profile. This ease in decision-making empowers them to be smart, confident shoppers, ultimately achieving great looking skin.

With the ‘Beauty4Me’ app, the user answers a few questions about his/ her skin, then uses an interactive paint brush to highlight his/ her face on the screen with skin concerns. The app addresses skin concerns such as acne, dark circles, dryness, fine lines, oiliness, and redness. On feeding in this data, the user sees the products that would work best for his/ her skin concern and profile.

The product recommendations via this app are powered by scientific algorithms that analyze one’s skin profile on multiple parameters like genetics, age, ethnicity, skin tone, and lifestyle. More importantly, the algorithms use a patent-pending methodology called ‘Just Like Me’TM which takes into account product experiences and outcomes of real people with similar skin profiles.

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mySkin.com Announces Beauty4Me: An Interactive Facebook Application
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