Navigation Links Wins Three Gold Awards from eHealthcare Strategy & Trends

PORTLAND, Ore., Dec. 3 /PRNewswire/ -- Just two years after its inception, earned three gold awards at eHealthcare Strategy & Trends's 11th Annual Healthcare Internet Conference, against 1,100 competing health organizations in 12 categories.

The site was awarded gold status in three categories: Best Health/Healthcare Content, Best Site Design and Best Overall Internet Site. is a one-step resource for members looking for tools and information designed to advise, navigate and reward them in their health care decisions.

"Making healthy choices can be a difficult task in our complex world," said Will McKinney, vice president of consumer directed health systems for Regence. "Our members value a trusted advisor that can offer reliable advice, help them live healthier lives and navigate the health care system. We firmly believe we're doing that with"

Regence met some tough competition, McKinney said, such as Johns Hopkins, Healthgrades, UCLA Health System, Sharp Healthcare, Mayo Clinic, Google, OHSU, Healthwise, Tenet Healthcare and CIGNA.

More than 1,100 entries into the contest were received from a wide range of health care organizations. Organizations competed against others of comparable type, size and resources in 12 different Award categories. The program, launched eight years ago, recognizes the very best Web sites of health care providers, health plans, health care associations, online health companies, pharmaceutical/medical equipment firms, suppliers, other health care organizations and business improvement initiatives. These awards highlight the Internet's role in achieving an organization's business objectives and recognize the hard work that has gone into creating outstanding health Web sites.

McKinney credited his team's diligence and dedication for the honors. "They have worked tirelessly to provide our members the type of experience they need to be participants in their own health care and health care decision making," McKinney said.

"With, we're helping to carry out our vision of value-driven health care," McKinney said, noting that the site offers members comprehensive, health-related information, including original health and lifestyle content, community message boards, cost and quality comparison tools, health programs, personal benefits and Rx information, and many other resources to help members take charge of their health.

The Web site is available to those with health insurance through Regence, which consists of Regence BlueShield of Idaho, Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield (in Washington).

About Regence

Regence the largest health insurer in the Northwest/Intermountain Region, serving nearly three million members as Regence BlueShield of Idaho, Regence BlueCross BlueShield of Oregon, Regence BlueCross BlueShield of Utah and Regence BlueShield (in Washington). Each plan is a not-for-profit independent licensee of the Blue Cross and Blue Shield Association. Regence is committed to improving the health of our members and our communities, and to transforming our health care system. For more information, please visit

SOURCE Regence
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