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myRegence.com Earns Best Health Care Industry Web Site Award
Date:9/30/2008

Innovative site allows members to check claims status, rate doctors and

much more

PORTLAND, Ore., Sept. 30 /PRNewswire/ -- Regence's innovative Web site that allows members to check claims status, leave feedback for their doctor and earn gift certificates for participating in healthy activities was named Outstanding Web site in the Health Care Industry division of the Web Marketing Association Web Awards.

More than 2,400 Web sites representing 47 countries in 96 categories entered the contest with each site being scored in seven categories. Regence's Web site, myRegence.com, scored a 64.5 out of a possible 70 points. Sites were judged by a panel of independent Internet experts.

One judge wrote: "10's across the board! I enjoyed the layout, design and found the site very easy to navigate and interactive. The videos were superb and well done. GREAT WORK!"

"The international WebAward Competition is the premier Web site award program available today," said Will McKinney, vice president of Consumer Directed Health Systems for Regence. "We're pleased that the panel would look favorably at not only the design and layout of the site but also at the content which is geared toward members taking charge of their own health."

On myRegence.com, members learn how to become more accountable for their health and better navigate the health care system by discovering interactive tools to research treatment options, cost-quality comparisons of hospitals, wellness programs and activities and incentives for making healthy lifestyle choices.

"We envision a transformation of the health care system where information and empowerment are more important than ever to health care consumers," McKinney said. "The answer, we believe, is for them to become more involved in their health care so they bring the same market demands to health care that they bring to the purchase of other goods and services. We are entering
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SOURCE Regence
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