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mtvU Unleashes Month OF Exclusive Album 'Leaks' & Music Video Premieres in Continued Fight Against Darfur Genocide
Date:4/1/2008

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The exclusive music video premieres also kicked off today, with Atmosphere's new "Guarantees." Other artists debuting music videos on mtvU.com as part of Turn it Up will include Tokyo Police Club, The Long Blondes, Mickey Facts, Kidz in the Hall and Blue Scholars.

"Turn it Up marries the power of great music with college students' activist spirit to help drive positive change in a region that urgently needs it," said Stephen Friedman, GM, mtvU. "We're proud to join with STAND, the ENOUGH project and many of the hottest acts on the college music scene for a special month of 'turning it up' -- both the volume and pressure to act now."

The leak of Emmanuel Jal's "Warchild" represents a particularly apt close to mtvU's month-long Turn it Up campaign. Jal was forced into the Sudan People's Liberation Army at age seven, fighting in Sudan's bloody civil war for nearly five years. He was eventually smuggled to Kenya, where he established himself as one of the country's most popular rappers, delivering a message of hope and peace. His new album will be released worldwide on May 13th.

Turn it Up is an extension of mtvU's nearly four-year long, student- driven, Emmy-winning Sudan campaign. Other elements of the campaign have included "Darfur is Dying," (http://www.darfurisdying.com/) a student-developed online viral videogame -- now played more than 3 million times -- offering a window into the Darfurian experience, as well as several ways to take action and help the region's people. The game is part of mtvU's comprehensive Sudan resource center on mtvU.com, an online hub with background on the genocide, information on relief organizations, ways to get involved, profiles of students making a difference
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