Atmosphere, Tapes 'n Tapes, Dizzie Rascal, Tokyo Police Club, Santogold, The Fashion, Kid Sister, Emmanuel Jal & More Help Mobilize College Students
to End Bloodshed in Sudan
NEW YORK, April 1, 2008 /PRNewswire/ -- mtvU (http://www.mtvu.com/), MTV's Emmy-winning college network, in partnership with STAND (http://www.StandNow.org), a Student Anti-Genocide Coalition, today announced Turn it Up: a month of exclusive album leaks and video premieres on mtvU.com, and call to action on one of the world's most pressing humanitarian crises. Starting today, and running through early May, more than a dozen groundbreaking artists -- including Tapes 'n Tapes, Dizzee Rascal, Tokyo Police Club and Santogold -- will exclusively "pre-release" new albums on mtvU.com, with several more exclusively premiering new videos on the site. Adjacent to the new music will be simple ways for college students to support STAND's efforts, which call on President Bush to take bold and immediate action to protect the people of Darfur during his last year in office, as well as petition their local congresspersons, via the ENOUGH Project, to do more to end the genocide.
Every Turn it Up album will be available free, in its entirety, on
mtvU.com for a full week before its official release date. The list of
participating artists and featured albums includes:
April 1st April 22nd
-- Tapes 'n Tapes - Walk It Off -- Dizzee Rascal - Maths+English
-- The Long Blondes - Couples -- Santogold - Santogold
-- Blue Scholars - BUTTER&GUN$
April 8th -- Jamie Lidell - JIM
-- Gossip - Live in Liverpool
April 15th May 6th
-- Tokyo Police Club - Elephant Shell -- Emmanuel Jal - Warchild
-- Kid Sister - EP -- Kidz in the Hall - The In Crowd
-- The Fashion - The Fashion
-- El Perro Del Mar - From The
Valley To The Stars
The exclusive music video premieres also kicked off today, with Atmosphere's new "Guarantees." Other artists debuting music videos on mtvU.com as part of Turn it Up will include Tokyo Police Club, The Long Blondes, Mickey Facts, Kidz in the Hall and Blue Scholars.
"Turn it Up marries the power of great music with college students' activist spirit to help drive positive change in a region that urgently needs it," said Stephen Friedman, GM, mtvU. "We're proud to join with STAND, the ENOUGH project and many of the hottest acts on the college music scene for a special month of 'turning it up' -- both the volume and pressure to act now."
The leak of Emmanuel Jal's "Warchild" represents a particularly apt close to mtvU's month-long Turn it Up campaign. Jal was forced into the Sudan People's Liberation Army at age seven, fighting in Sudan's bloody civil war for nearly five years. He was eventually smuggled to Kenya, where he established himself as one of the country's most popular rappers, delivering a message of hope and peace. His new album will be released worldwide on May 13th.
Turn it Up is an extension of mtvU's nearly four-year long, student- driven, Emmy-winning Sudan campaign. Other elements of the campaign have included "Darfur is Dying," (http://www.darfurisdying.com/) a student-developed online viral videogame -- now played more than 3 million times -- offering a window into the Darfurian experience, as well as several ways to take action and help the region's people. The game is part of mtvU's comprehensive Sudan resource center on mtvU.com, an online hub with background on the genocide, information on relief organizations, ways to get involved, profiles of students making a difference and much more. mtvU's Sudan campaign has been recognized with the 2006 Governors Emmy Award -- the highest honor given by the Academy - as well as the Academy's 2006 Community Service Emmy Award, a Banff award and six Beacon Awards, cable television's highest awards for public affairs excellence.
With more than 700 chapters at schools around the globe, STAND is the fastest-growing student anti-genocide coalition in the world today. STAND chapters actively organize to prevent and stop genocide wherever and whenever it may occur. As the student division of the Genocide Intervention Network, STAND's long-term goal is to establish a permanent anti-genocide constituency that holds elected officials accountable for doing all that they can to prevent and end genocide.
STAND, formerly known as "Students Taking Action Now: Darfur," formed in 2004 in response to the atrocities taking place in Darfur. Currently, STAND's campaigns focus primarily on ending the ongoing genocide in Darfur, Sudan. In addition, STAND actively encourages members to learn about other conflicts and the larger anti-genocide movement.
About the ENOUGH Project
ENOUGH is a project of the Center for American Progress to end genocide and crimes against humanity. With an initial focus on the crises in Sudan, Chad, eastern Congo, and northern Uganda, ENOUGH's strategy papers and briefings provide sharp field analysis and targeted policy recommendations based on a "3P" crisis response strategy: promoting durable peace, providing civilian protection, and punishing perpetrators of atrocities. ENOUGH works with concerned citizens, advocates, and policy makers to prevent, mitigate, and resolve these crises. To learn more about ENOUGH and what you can do to help, go to http://www.enoughproject.org.
Broadcast to more than 750 college campuses and via top cable distributors in 700 college communities nationwide, mtvU reaches upwards of 9 million U.S. college students - making it the largest, most comprehensive television network just for college students. Twenty-four hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S, as well as on cable systems from Charter Communications, Verizon FiOS TV, Suddenlink Communications, AT&T u-Verse and nearly 70 others. mtvU is dedicated to every aspect of college life, reaching students everywhere they are: on-air, online and on campus. mtvU programs music videos from emerging artists that can't be seen anywhere else, news, student life features and initiatives that give college students the tools to advance positive social change. mtvU is always on campus, with more than 500 events per year, including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and a complete programming schedule, visit http://www.mtvU.com.
mtvU also owns and operates the College Media Network, the largest interactive network of online college newspapers in the US, and RateMyProfessors.com, the Internet's largest listing of collegiate professor ratings. The College Media Network comprises 550 campus publications that serve institutions including Brown University, the University of Illinois, the University of Southern California, the University of Texas at Austin and Duke University, with a combined enrollment of over 5.5 million students, reaching an average of 5 million unique users each month. RateMyProfessors.com reaches approximately 2.9 million college students each month, via the site's more than 6.6 million student-generated ratings of over 1,000,000 college professors.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24-hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched ten dynamic online communities and six new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space - delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms. Wanna know more? Come on in ... http://www.mtvpress.com.
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