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mtvU & The Jed Foundation Go Beyond 'March Madness,' Spring Break & 5th Anniversary of Iraq War, Dedicating March Programming to College Students' Mental Health
Date:3/3/2008

ent suicide and depression. Debuts March 10th on mtvU

and http://www.HalfofUs.com.

-- New mental health PSAs -- mtvU will debut a new series of public

service announcements throughout the month, focused on the growing

prevalence of student cutting, self-inflicted injuries, and how a

paucity of mental health resources affects students and non-students

alike. On air throughout the month and on demand at http://www.HalfofUs.com.

-- New student portraits -- Brittany and Nina, of the University of

Tennessee women's basketball team, talk about the unique stresses

student athletes face. Scott, a Kuztown University graduate, shares how

he faced life after college and a sinking sense of depression. Megan,

of Rutgers, discusses her harrowing battle with anorexia. New features

debuting every Monday for the next three weeks on http://www.HalfofUs.com.

"March is a month when the nation celebrates college culture, and this year we aim to use the moment to spark a dialogue about the serious mental health issues going unaddressed on college campuses -- claiming the lives of countless students each year," said Stephen Friedman, GM, mtvU. "Our special 'Half of Us' March programming is part of a year-round commitment to chipping away at the pervasive stigma surrounding mental health, as well as connecting students to the necessary resources."

Launched in November of 2006, "Half of Us" is mtvU and The Jed Foundation's Emmy-nominated campaign to reduce the student suicide rate, fight the stigma of mental health on college campuses and connect students to the help they need. The backbone of the campaign is http://www.HalfofUs.com. The site features a wide array of p
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SOURCE mtvU
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