"Our detailed Perception Pulse deliverables enable medtech firms to quantify opportunities and threats and to assess the effectiveness of marketing and positioning strategies," says McLaren. "Clients receive data in an actionable, plug-and-play format that allows marketers and executives to understand competitive scoring on Loyalty Metrics such as advocacy, repurchase intentions, customer satisfaction, and perceived value, as well as the underlying reasons factoring into the customers' purchasing decision."
About Millennium Research Group
Millennium Research Group (www.MRG.net), a Decision Resources, Inc. company (www.DecisionResources.com), is the global authority on medical technology market intelligence and the leading provider of strategic information to the healthcare sector. The company provides specialized industry expertise through syndicated reports, ongoing Marketrack(TM) projects, customer loyalty tracking, facility-level procedure forecasting, and customized solutions.
About Decision Resources, Inc.
Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information, and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at www.DecisionResourcesInc.com.
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(1) using Sawtooth Software's Maximum Difference (MaxDiff) scaling
For more information, conta
|SOURCE Millennium Research Group|
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