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Millennium Research Group's New Perception Pulse Product Offers Clients an Innovative New Customer Behavior and Loyalty Tracking Tool
Date:6/1/2009

Perception Pulse allows dental implant manufacturers to understand customer purchase behavior, satisfaction, loyalty, AND willingness to recommend the company to colleagues and friends

WALTHAM, Mass., June 1 /PRNewswire/ -- Millennium Research Group (MRG) finds that the top five dental manufacturers in the US scored very differently on customer advocacy, defined as a customers' willingness to recommend a company to colleagues and friends. Research has shown this willingness to refer is a key leading indicator of revenue growth.

This information is found in MRG's new Dental Perception Pulse tracking tool, which allows clients to track, quantify, and assess the dynamics of customer behavior and loyalty in the dental implant market. MRG's Perception Pulse product is currently available in the US dental implant and interventional cardiology markets, and is expected to expand therapeutic coverage across many other major medical markets and geographies throughout 2009.

"There were many interesting findings from the first Dental Implant Perception Pulse study," says Ken McLaren, Vice President at MRG. "Based on the results from our semi-annual study in the US, the number one reason for customers switching dental implant manufacturers is neither cost nor quality; interestingly, the decision is largely influenced by referrals from colleagues."

Perception Pulse allows companies to see the derived importance of various perception attributes, defined as product and company features that influence loyalty behavior and purchasing decisions. Survey respondents rank these attributes, which can include factors such as product success rates or company image, in order of importance(1), thereby enabling firms to focus on those attributes that have the most impact on customer purchasing decisions. Respondents then score each leading manufacturer on each of these attributes, allowing companies to assess their relative performance and to better focus their sales, marketing, and product development efforts.

"Our detailed Perception Pulse deliverables enable medtech firms to quantify opportunities and threats and to assess the effectiveness of marketing and positioning strategies," says McLaren. "Clients receive data in an actionable, plug-and-play format that allows marketers and executives to understand competitive scoring on Loyalty Metrics such as advocacy, repurchase intentions, customer satisfaction, and perceived value, as well as the underlying reasons factoring into the customers' purchasing decision."

About Millennium Research Group

Millennium Research Group (www.MRG.net), a Decision Resources, Inc. company (www.DecisionResources.com), is the global authority on medical technology market intelligence and the leading provider of strategic information to the healthcare sector. The company provides specialized industry expertise through syndicated reports, ongoing Marketrack(TM) projects, customer loyalty tracking, facility-level procedure forecasting, and customized solutions.

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information, and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at www.DecisionResourcesInc.com.

All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.

(1) using Sawtooth Software's Maximum Difference (MaxDiff) scaling

    For more information, contact:

    Amy Krohn
    Millennium Research Group
    416-364-7776 x101
    akrohn@mrg.net

    Elizabeth Marshall
    Decision Resources Inc.
    781-296-2563
    emarshall@dresources.com


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SOURCE Millennium Research Group
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