Milestone Scientific Expands Global Sales Strategy to Enhance Penetration of International Dent... ( LIVINGSTON N.J. June 24 /- Milestone ...)

Milestone Scientific Expands Global Sales Strategy to Enhance Penetration of International Dental Markets

Date:6/24/2009

LIVINGSTON, N.J., June 24 /PRNewswire-FirstCall/ -- Milestone Scientific Inc. (OTC Bulletin Board: MLSS), the recognized leader in advanced injection technologies, today announced that it is refining its marketing strategy to gain greater access to and penetration of the international dental markets for the STA Single Tooth Anesthesia System(TM) (STA System), CompuDent(R) and related disposable hand pieces.

The new sales strategy, led by Milestone Chairman and Interim CEO Leonard Osser, will focus on increasing hands-on oversight and support of Milestone's existing international distribution network, while also attracting new distributors throughout Europe, Asia and South America. To assist in this endeavor, Milestone welcomes Shaul Koren, founder and CEO of Istrodent Pty Ltd AB and one of Milestone's strongest marketing allies outside of the U.S., as its new international sales director, who will help manage product sales for the Company in all non-domestic markets worldwide.

"Our 10-year relationship with Shaul has proven to be highly beneficial for Milestone," noted Osser. "In many cases, it has been through his introduction to leading distributors and industry influencers in key international regions that has helped our Company to promote awareness and adoption of Milestone's growing portfolio of C-CLAD (Computer-Controlled Local Anesthesia Delivery) solutions by dental professionals around the world. Now tasked with heading up our new global expansion initiative, Shaul, aided by a dedicated in-house sales support group at Milestone, will work to inspire greater sales growth from each of our existing international distributors; as well as work closely with our team to materially increase the size, scope and impact of Milestone's international distributor network."

"Driven by aging population, increasing demand for preventive and cosmetic dental procedures and technological develop
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SOURCE Milestone Scientific Inc.
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