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leViv Launches First Meal Programs Specifically Designed for Taste and Health
Date:7/9/2008

BETHESDA, Md., July 9 /PRNewswire/ -- leViv, Inc. (http://www.leViv.com), the only company focused exclusively on nutrition and lifestyle programs for individual health, has launched five innovative programs today. The new programs include 28-days of delicious, delivered food (2 meals and 2 snacks per day -- over 110 items in every order), online recipes, health strategies, online communities, educational resources, professional advice, news, health information and more.

"The idea was born from a real problem; helping my parents sort through all of the confusing nutrition and lifestyle information in the market today. They asked, 'Should we eat tomatoes? Drink red wine? Eat high fat or low carb? Eat meat or avoid meat? Take flax or avoid wheat?'" said CEO and founder, Mitchell Goldsteen. "Given the lack of quality options actually focused on health and not simply fad weight loss, we decided it was time to create a significantly different and significantly better option."

"We believe our consumers want change. They want to feel better. They demand and deserve quality. Our product is healthier than any other program, has more natural antioxidants, uses better ingredients and is more affordable than other programs. We are working hard to create a new brand -- a brand driven by our passion, our skills, the best available information and a healthy dose of sleepless nights," said Goldsteen. leViv offers the first comprehensive programs that are designed to provide adults concerned with type II diabetes, cardiovascular disease, chronic kidney disease, and prostate cancer with a convenient, nutritious, and delicious monthly program that aims to affordably improve health. leViv programs are also perfect for all adults looking to live healthfully. While weight loss is not leViv's primary objective, it is an added benefit of leViv's balanced and unique approach.

leViv programs deliver exceptional taste with superior nutrition. Benefits of targeted nutrition and lifestyle can include: increased energy, balanced blood sugar, lowering of bad cholesterol, increasing of good cholesterol, endothelial health, strengthening organ function and more. leViv, along with many in the medical community, understand the powerful synergy between nutritious foods, traditional medicine and an active lifestyle. leViv regularly incorporates emerging scientific benefits associated with antioxidants, phytonutrients, plant based proteins, cruciferous vegetables, omega-3 fatty acid, isoflavones and more.

So what's on the menu? Wild caught salmon, pizza, jerk chicken, black cod, lasagna, and so much more. "Great taste is paramount to enjoying your meals and wanting to continue with any nutrition or lifestyle program," said Jayson Grossberg, leViv Managing Director and Global Head of Culinary. "We do not disappoint. But what excites us is our healthful way of achieving great flavors. Our sodium levels are lower than any existing commercial program, our saturated fat and cholesterol levels are ideal and we work diligently to avoid artificial sweeteners or chemicals; just whole foods and love." To deliver value, we sell and ship directly to our customers and chose to invest in the quality of our ingredients. leViv products can only be ordered online at http://www.leviv.com or call 1.888.99.leViv.

About leViv

leViv, Inc., founded in 2007, is a leading consumer health company based in Bethesda, Maryland. Our objective is to improve the health of the widest number of people possible. As a Company, we believe in being socially responsible, honest and devoted to improving our community. We have developed the first comprehensive online and offline platform for consumers to focus on health through nutrition and lifestyle.

leViv currently focuses on five key areas:

-- healthy living

-- cardiovascular health

-- type II diabetes

-- men's health

-- kidney health


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SOURCE leViv, Inc.
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