inVentiv Selling Solutions Selected to Provide Sales Team for Cep... ( SOMERSET N.J. March 6 /- inVentiv...)

inVentiv Selling Solutions Selected to Provide Sales Team for Cephalon Inc.

Date:3/6/2008

SOMERSET, N.J., March 6 /PRNewswire-FirstCall/ -- inVentiv Selling Solutions, a division of inVentiv Health (Nasdaq: VTIV) and the industry leader in outsourced sales teams to the pharmaceutical industry, announced today that it has signed a contract with Cephalon Inc. to provide a sales team to support Amrix, Cephalon's once-daily extended-release muscle relaxant. In connection with this deployment, the company will also provide a variety of complementary services to support the sales program.

In addition to representing Cephalon, inVentiv Selling Solutions will use the same sales team to detail other, yet-to-be-identified products in the primary care market.

"inVentiv has a relationship with Cephalon that spans several of our companies and divisions. We are thrilled to be expanding that relationship by providing a sales team to support Amrix," said Paul Mignon, President of inVentiv Selling Solutions. "We look forward to putting our experience and our therapeutic expertise to work on behalf of this important product."

"inVentiv has an impressive track record and they've demonstrated a great willingness to work with us to help us achieve our goals," said Michael S. Mulholland, Senior Vice President, U.S. Pharmaceutical Operations at Cephalon, Inc. "We are very pleased to be partnering with them on this initiative."

About Cephalon, Inc.

Founded in 1987, Cephalon, Inc. is an international biopharmaceutical company dedicated to the discovery, development and commercialization of innovative products in four core therapeutic areas: central nervous system, pain, oncology and addiction. A member of the Fortune 1000, Cephalon currently employs approximately 3,000 people in the United States and Europe. U.S. sit
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