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iTriage CEO and Co-founder, Dr. Peter Hudson, Receives “Entrepreneur of the Year” Award from Colorado Technology Association

Denver, Colo. (PRWEB) September 11, 2013

Organization cites disruptive innovation, job creation and visionary leadership in award decision.

Colorado Technology Association (CTA) has awarded iTriage CEO and co-founder, Dr. Peter Hudson, with the organization’s most prestigious honor, “Entrepreneur of the Year,” during last night’s APEX 2013 Conference Awards Dinner.

The Technology Entrepreneur of the Year award recognizes entrepreneurs who are innovative, determined and pursue many means to that end. Whether it’s raising capital, finding strategic partners, differentiating their operations, or negotiating unconventional deals, this award was given to Peter Hudson who CTA believes demonstrated he is not afraid to propose unique ideas and strategies to be successful.

The award recognizes Dr. Hudson’s performance in six areas:

  • Career history: Understanding the need and opportunity in to better enable consumer health care decision-making through technology
  • Leadership: Building his company from two emergency room physicians (along with his co-founder, Dr. Wayne Guerra) to 107 employees
  • Qualifications: Transferring medical and operational experience into a robust technology platform
  • Decision Making: Defining the opportunity and finding the way to deliver it
  • Achievements: Executing the first successful exit for a mHealth IT company with the 2011 purchase of iTriage by insurance company, Aetna
  • Attributes: Creating a successful culture and balance for driving innovation

“This award acknowledges Pete’s incredibly creative long-term vision, his ability to overcome obstacles that stand in the way, and his collaborative leadership style,” said Dr. Wayne Guerra, chief medical officer and co-founder, iTriage.

Founded in 2008, iTriage’s free consumer healthcare technology has been downloaded nearly 10 million times and is used 50 million times each year – helping two people every second. The five-year-old company maintains a unique startup culture and drives innovative efforts with parent company, Aetna, which encourages nimble, aggressive growth both in talent and in product offerings.

“The quality of nominations we received was outstanding and Peter Hudson was a stand out with his work through iTriage,” says CTA CEO Erik Mitisek. “At CTA we wanted to recognize the best for entrepreneur for the year and Peter deserves it.”

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About iTriage
iTriage LLC, an Aetna subsidiary headquartered in Denver, Colo., is a global healthcare technology company founded in 2008 by two emergency medicine physicians. The company’s market-leading platform and mobile/website applications offer a proprietary Symptom-to-Provider™ pathway that empowers consumers to make better health care decisions. iTriage helps people answer the two most common medical questions: “What could be wrong?” and “Where could I go for treatment?” Nearly 10 million people around the globe have downloaded the free iTriage mobile app through the iTunes App store or Google Play, or used the iTriage website at In addition, thousands of health care providers already use the iTriage platform to reach more consumers and increase patient engagement.

About APEX
APEX is the Colorado technology industry’s annual conference encompassing the 13th Annual APEX Awards, a single track conference, an interactive floor space and the Challenge featuring emerging tech genius from around the state. Past speakers at the event have included: David Cohen, CEO & founder of TechStars, Governor John Hickenlooper and Scott McNealy, former CEO of Sun Microsystems. Presented by the Colorado Technology Association (CTA), the event will be held on September 10-11, 2013 at the Hyatt Regency in downtown Denver. For more information on the event, please visit

About the Colorado Technology Association
The Colorado Technology Association (CTA) represents Colorado’s $49.6 billion technology industry, one of the fastest growing sectors in the state. Colorado ranked second for its high-tech business concentration and the nine-county metro region ranked tenth out of the 50 largest metro areas in software employment concentration. Since 1994, Colorado Technology Association has provided a voice for technology professionals in legislative issues and public policy. The Association provides more than 50 programs, events and connections to support the industry. CTA's membership includes 500 Colorado companies from startup to enterprise. For more information visit

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