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iTech Fitness Taps Metzger for National Active Gaming Campaign

BOULDER, Colo., Oct. 27 /PRNewswire/ -- iTech Fitness has chosen integrated strategic communications firm Metzger Associates to help build the company's leadership position in active gaming, the rising new trend that combines exercise and fitness with electronic gaming technology.

"From the early years of the Information Age, to mass-market adoption of technology solutions, Metzger Associates built its reputation handling communications programs for game-changing new products," said CEO John Metzger. "iTech's immersive exergaming 'XRKade' environment is the first-to-market brand that's driving a fundamental consumer shift in making fitness fun through video-enabled exercise bikes, boards, dance pads and other systems."

Based in Aurora, Colo., iTech Fitness develops, manufactures and markets the fitness, recreation and entertainment industries' most comprehensive active gaming product suite.

About Metzger Associates

Boulder-based Metzger Associates is the Rocky Mountain region's premier integrated strategic communications firm. Since 1991, Metzger Associates' new media methodology, capital strategies and keen focus on clients' business goals have created value for innovative growth companies ranging from the Fortune 500 to early-stage companies. Metzger Associates has one of the nation's top track records in developing award-winning communications strategies -- gaining the right exposure for clients at the right time. For more information, please visit

SOURCE Metzger Associates
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