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iPhone Memory Aid for Scatterbrains, Aging Baby Boomers and Busy, Forgetful People
Date:3/10/2010

A new application transforms the iPhone and iPod Touch into a memory aid for forgetful people on-the-go.

Campbell, CA (PRWEB) March 10, 2010 -- INFOMATO® Inc., a Silicon Valley startup, today unveiled FORGET, a free application that transforms the iPhone and iPod Touch into a memory aid for people who are frequently stuck in tip-of-the-tongue moments or whose otherwise brilliant trains of thought are stalled, simply because they are forgetful. FORGET is built around the psychological principles of memory association and recognition, so that even scatterbrains and disorganized people can quickly enjoy its benefits.

FORGET works by integrating itself into the process of how people recall forgotten information, and then streamlines this process using patented technology. When people forget something important, they rely first on hints (memory association) to jog their memory, and then hope that the relevant information just pops into their heads. “I had to do this all the time. It was too painful, took too long, and was too unreliable. So I kept thinking: there must be a better way to remember,” said INFOMATO founder and inventor, Dr. Wayne Lo.

“FORGET makes memory association easy, effective and reliable because computer technology draws relationships much faster than our brains and, best of all, it does not forget,” said Dr. Lo. To demonstrate how FORGET works, Dr. Lo offers a simple example. In 2008, he was invited by a good friend – Guillaume – to visit his home town in southern France, near Bordeaux. His friend’s mother, Ms. Joubert, had prepared for and heartily welcomed his family’s visit. As the months went by, Dr. Lo started forgetting Ms. Joubert’s name. This was especially embarrassing when one day she happened to answer Guillaume’s telephone. Now, using FORGET, Dr. Lo just needs to associate Guillaume with
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iPhone Memory Aid for Scatterbrains, Aging Baby Boomers and Busy, Forgetful People
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