Navigation Links Launches a Personal Trainer for Your Happiness

PHILADELPHIA, Sept. 18 /PRNewswire-USNewswire/ -- is a new website that will be launching on September 23, 2009 designed to help people not just be happier but "do happier." This innovative website provides online tools and exercises for users to make an immediate positive impact on their lives. The website allows users to participate for free by taking 4 validated tests with instant feedback on strengths, optimism, happiness and positivity. And more than 100 exclusive videos from the world's leading happiness researchers and practitioners are included for free.

Premium users can subscribe for just $5 a month for access to more than a dozen research-backed tools customized to increase happiness, resilience, optimism, engagement, and meaning. Premium users also get access to science-backed happiness-boosting tools popular from self-improvement books and Ivy League universities.

Doug Hensch and Andrew Rosenthal co-founded to inspire people to be happier and more resilient, based on the field of positive psychology, working closely with Martin E.P. Seligman Ph.D. Seligman, an exclusive consultant for, is the "father of positive psychology" and a noted professor from the University of Pennsylvania.

More than a decade of research has shown that everyone can proactively improve their happiness, leading to more fulfilled and productive lives. Happiness in America is at an all-time low, and was designed to help alleviate this problem.

"Users start feeling happier after just an hour or two on the site, and within weeks, we start to hear phrases like "life changing" and "just the solution I was looking for." offers proven solutions for real improvement," said Andrew J. Rosenthal, co-founder of is the first set of easy-to-use and engaging online happiness-boosting tools backed by the science of positive psychology. To date, the online tools, videos, blog and iPhone application have been used by more than 40,000 beta-testers.

For media inquiries or for additional information please contact Christa Guidi, Cashman & Associates at 215.627.1060 or email at or Courtney Sochacki Cashman & Associates at 215.627.1060 or email at

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