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got milk?(R) and the NBA Showcase New National Teen Health and Fitness Initiative at Remus Robinson Middle School
Date:3/10/2009

ters. Domestically, the NBA broadcasted 142 regular-season games on national television last season on ABC, TNT, ESPN and ESPN2, and broke attendance records for the fourth consecutive season.

NBA FIT is a league-wide, comprehensive health and wellness platform that encourages proper eating habits and promotes exercise to children and young adults. The NBA FIT initiative, which inspires youth to make healthy life decisions by maintaining nutritious eating habits and participating in regular exercise, will be supported by league promotion and the NBA FIT Team. The NBA FIT Team will consist of current and former NBA and WNBA athletes, NBA coaches and athletic trainers that will serve as spokespeople for the initiative and lead workshops and clinics that provide children with the necessary fundamentals to continue on a path of health and growth.


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