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got milk?(R) and the NBA Showcase New National Teen Health and Fitness Initiative at Remus Robinson Middle School
Date:3/10/2009

nd believes it plays a powerful role as part of a physically active routine. "Milk makes a great choice after exercise because it contains a mix of nutrients that help muscles recover and refuel, which may help active people get back in the game," she says. "Milk also contains high-quality protein to build lean muscle, calcium to keep bones strong, electrolytes such as potassium, magnesium and calcium that are lost in sweat, and fluids to help with hydration."

Get Fit By Finals encourages teens to drink 3 glasses of lowfat or fat free milk a day to help get the nine essential nutrients active bodies need, including calcium, protein, vitamin D and potassium. "It's a simple behavior change that can add up to make a big difference," says Smith. "Choosing lowfat or fat free milk over nutrient void beverages is one easy way teens can cut out empty calories and in their place, get important nutrients to help them look and feel healthy."

About Body By Milk(R)

Body By Milk(R) is part of the National Milk Mustache "got milk?" Campaign, a multi-faceted education program focused on the health benefits of milk. The campaign is managed by the Milk Processor Education Program (MilkPEP) in Washington, D.C., which is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

About The NBA

The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2007-08 season, NBA games will reach 215 countries and territories in 41 languages via a record 202 television partners. The league's worldwide reach is also reflected in the 75 international players from 30 countries and territories on NBA ros
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