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got milk?(R) and the NBA Showcase New National Teen Health and Fitness Initiative at Remus Robinson Middle School
Date:3/10/2009

DETROIT, March 10 /PRNewswire/ -- Detroit Piston player Rodney Stuckey is rallying Detroit teens to get teenagers into the fitness game as part of a new national campaign called Get Fit By Finals. The new program is part of a new partnership between the "got milk?" Body By Milk(R) Campaign and NBA FIT, the NBA's comprehensive health and wellness initiative that promotes healthy lifestyles for children, teens and adults through fitness and nutrition.

Adolescent obesity has tripled over the last two decades, so it's never been more important for teenagers to make better health and physical activity choices, according to Karen Giles Smith of the United Dairy Industry of Michigan. That's why Get Fit By Finals calls on teens of all activity levels to take simple steps to help improve physical fitness and nutrition -- such as being active for at least 60 minutes a day and drinking 3 glasses of fat free milk each day in place of sugary drinks. The new program is based on the latest federal physical activity guidelines and draws on the fitness expertise of the NBA and WNBA trainers and the nutrition expertise of NBA sports dietitians to help teens achieve their own personal fitness goals.

Rodney Stuckey, guard for the Detroit Pistons will be at Remus Robinson Middle School on Tuesday, March 10, rallying students to get fit, encouraging them to sign-up for the Get Fit By Finals Challenge and presenting the school with $1,000 "got milk?" Get Fit Grant to help them implement health and fitness programs. In addition, Remus Robinson Middle School is among thousands of other schools nationwide that have received special Get Fit activation kits that includes expert fitness and nutrition videos, tips and drills from the NBA, and posters and banners featuring NBA and WNBA All-Stars Chris Paul and Diana Taurasi for school cafeterias and gyms that will urge teens to get fit.

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SOURCE Body By Milk
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