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frog design Strengthens Creative Leadership With New Appointments
Date:5/13/2009

SAN FRANCISCO, May 13 /PRNewswire/ --- Global innovation firm frog design today announced that it is expanding its creative leadership team with several new appointments. The new hires underscore frog's commitment to enhancing its diverse expertise and building on its strong growth in multiple practice areas including industrial design, digital media design, and brand strategy.

Previously Creative Director for Nike's Tech Lab, Max Burton joins frog's San Francisco studio as Executive Creative Director. In his role at Nike, Burton worked with Nike Digital to provide connected consumer experiences that seamlessly combine product, service and community. His most recent success includes Nike's partnership with Apple for the launch of Nike+. Prior to Nike, Burton worked for OXO International, and as VP of Design for Smart Design in New York, where he led projects for clients including Duracell, HP, Imation, Panasonic, and XM Satellite Radio, among others.

Joining frog's New York studio, Hans Neubert has been appointed Executive Creative Director. An expert in brand and digital creative work, Neubert was most recently an Executive Creative Director at Avenue A|Razorfish. Previously, he spent six years at VSA Partners in New York. Prior experience includes roles at AOL and Red Sky Interactive where he worked on projects ranging from digital communications and integrated brand programs to packaging, advertising, editorial, retail and print design. Neubert's clients have included Altoids, Citigroup, Coca-Cola, Dow Jones, IBM, Mattel, Microsoft, MTV, Nikon, Sony, Steelcase, and Texaco.

Expanding frog's creative team in Shanghai, Rainer Wessler joins as Creative Director. Prior to joining frog, Wessler worked as head of strategic design for iconmobile group in London, where he focused on global clients including Nokia, O2, Samsung, and Visa. Previously, Wessler worked with the Vodaphone Group User Experience team in Dusseldorf and at the Siemens IC7 research centre in Munich.

"frog is committed to investing in our creative leadership, growing our capabilities and offering our clients a broad skill set to tackle innovation challenges," said Mark Rolston, Chief Creative Officer for frog design. "It's a testament to the strength of our creative work and the diversity of our clients that we are able to foster such a talented leadership team."

About frog design, inc.

frog design is a global innovation firm and works with the world's leading companies, helping them to create and bring to market meaningful products, services, and experiences. frog's multidisciplinary process reveals valuable consumer and market insights and inspires lasting, humanizing solutions. With a team of more than 400 designers, technologists, strategists, and analysts, frog delivers fully convergent experiences that span multiple technologies, platforms, and media. frog works across a broad spectrum of industries, including consumer electronics, telecommunications, healthcare, media, education, finance, retail, and fashion. Clients include Disney, GE, HP, Logitech, Microsoft, MTV, Seagate, Yahoo! and others. Founded in 1969, frog is headquartered in San Francisco, with studios in Austin, New York, San Jose, Seattle, Milan, Amsterdam, Stuttgart, and Shanghai. frog design is an independent division of Aricent, a global innovation, technology, and outsourcing company, focused exclusively on communications. Aricent is owned by Kohlberg Kravis Roberts & Co., Sequoia Capital, The Family Office, and Flextronics.


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