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enlyten Signs Shaquille O'Neal as Official Spokesperson
Date:4/2/2009

TULSA, Okla., April 2 /PRNewswire/ -- enlyten is pleased to announce the signing of four time World Champion and 15 time NBA All Star Shaquille O'Neal as the official enlyten spokesperson.

"Shaquille is a tremendous representative of the enlyten brand. He is indisputably one of the most extraordinary athletes in the world. His dominant play on the court coupled with his bigger than life personality brings a competitive edge to everything he does. And a 'competitive edge' is exactly what our products are designed to provide, so Shaquille and enlyten are a natural fit. We are thrilled to have him on the enlyten team" - enlyten CEO and founder, Lynn Mitchell.

Shaquille is equally enthusiastic about the partnership with enlyten.

"A professional athlete needs their body to respond quickly and enlyten's dual layered strip technology allows me to get the supplements I need as quickly as possible. I use the electrolyte strip before, during and after games and the energy strips on my days off to give me the boost I need. The strips taste great and dissolve quickly. enlyten is a company with a very bright future" - Shaquille O'Neal

By utilizing patent pending strip technology, enlyten is able to maximize the amount of active ingredients on each quick-dissolving strip. As a result, a maximum quantity of active ingredients can be delivered more rapidly than more traditional products. enlyten strips are conveniently packaged in a compact cassette so they can be consumed anytime, anywhere.

enlyten currently offers four quick-dissolving, nutraceutical strip products: Electrolytes Plus, Energy, Antioxidants, and Melatonin. enlyten Electrolyte Plus strips have been particularly popular with athletes. The Electrolyte Plus strips are designed to provide the body with much needed electrolytes prior to and during athletic exertion to help prevent cramping and delay fatigue. The Energy strips are formulated with B vitamins, caffeine and herbs to meet the most demanding energy needs. enlyten Antioxidant strips are a blend of antioxidants that have been shown to neutralize free radicals and to aid in the healthy functioning of skeletal and organ systems. The enlyten Melatonin strips are designed with the perfect blend of melatonin and theanine, both of which have been shown to reduce mental and physical stress and to aid in sleep.

In addition to the four strips in the existing product line, additional products are in research and development and will become available to consumers throughout the year. It is the enlyten corporate mission to continue to provide unique and innovative products to an ever-growing market.

enlyten has enjoyed an explosion of growth since the company began its pre-launch in Tulsa, Oklahoma on January 9th, 2009. enlyten currently has independent distributors in all 50 states, with plans to expand globally.

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