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eDiets.com(R) Announces Q2 2009 Results
Date:8/12/2009

esults of our ongoing efforts to optimize our core digital, meal delivery and B2B business platform, improve the efficiency of our operations, and generate positive cash flow," said Kevin McGrath, President and Chief Executive Officer of eDiets.com. "The second quarter marked continued progress toward achieving our strategic goals. Meal delivery margins and our customer retention rate showed meaningful improvement from the first quarter and the prior year period, and we are making substantial progress in cutting costs and developing more effective ads and promotions. In addition, we significantly reduced our cash usage for the quarter."

Mr. McGrath continued, "We anticipate modest cash usage in the third quarter as we accelerate our ad spend and invest marketing dollars into a soft relaunch of our fresh meal delivery in the fall, including a new TV commercial. We believe that the actions we have taken have resulted in significant improvements in our business and we are making excellent progress towards our goals."

Conference Call

The company will host a conference call to discuss the second quarter 2009 results at 8:30 a.m. Eastern Time on Thursday, August 13, 2009. Participants may access the call by dialing 800-638-5439 (domestic) or 617-614-3945 (international), passcode 31625372. In addition, the call will be webcast via the Investor Relations section of the company's web site at http://www.eDiets.com, where it will also be archived. A telephone replay will be available through Thursday, August 27, 2009. To access the replay, please dial 888-286-8010 (domestic) or 617-801-6888 (international), passcode 20859619.

About eDiets

eDiets.com, Inc. is a leading provider of personalized nutrition, fitness and weight-loss programs. eDiets currently features its award-winning
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SOURCE eDiets.com
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