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eMPR Digital Drug Reference Reaches 50,000 Downloads and the Publisher Launches a Raffle for Healthcare Providers

NEW YORK, March 19 /PRNewswire/ -- Prescribing Reference, Inc. (PRI) and Medicos, Inc. are pleased to announce that over 50,000 healthcare professionals have now downloaded eMPR, the desktop and mobile version of the MPR drug databases. For over 23 years clinicians in the United States have relied on the print editions of MPR for up-to-date, concise drug information at the point-of-care. Now eMPR is providing the exact same drug information on computers and mobile devices in all 50 states and more than 50 countries.

"We are dedicated to developing point-of-care tools for healthcare professionals," said James R. Pantaleo, Vice President and Publisher of PRI. "By offering a mobile and desktop version of MPR, we are giving clinicians the data they need in the format they prefer: on their mobile phone, PDA, office computer, online or in print. To further encourage clinicians to try this free application, they simply need to visit our website, download eMPR, register and they will be entered in our raffle to win their choice of a MacBook or Tablet PC, iPhone or SmartPhone."

To download eMPR and enter the contest, healthcare professionals can visit or to download eMPR directly to a mobile phone using the phone's web browser. eMPR is compatible with all Microsoft operating systems, including desktops, laptops, Tablet PCs, SmartPhones, PDAs, and mobile devices; MAC and iPhone versions of eMPR are in development for later in 2008.

eMPR is available for mobile devices and desktop computers through a strategic relationship with Medicos, Inc. This on-going partnership brings Medicos' best-in-class mobile and desktop technology to clinicians everywhere. eMPR leverages both companies' respective expertise, bringing the highest- quality medical reference information to clinicians, with the most powerful and flexible technical tools available at the point-of-care.

"Due to their universally recognized editorial excellence, over the last two decades, clinicians have come to depend on the MPR series of publications for critical healthcare decisions. Patients and the healthcare community are better off today for PRI's efforts to simplify drug information. Now, for the first time that impact will extend well beyond the limitations of the printed page, and Medicos is proud to support this important initiative," said Pablo R. Perillan, MD, PhD, co-founder and CEO of Medicos.

eMPR delivers:

* Hundreds of updates and new products each month.

* Instant and intelligent search of more than 3,000 prescription and OTC

drug monographs.

* Browse by Section Index of therapeutic categories or by Alphabetical

Index for brand, generic, and disease states.

The eMPR development pipeline is filled with new and unique features that we will be available soon:
* Daily News & Alerts

* Searchable Clinical Charts

* Continuing Medical Education

* Clinical Calculators

About Prescribing Reference Inc (PRI), a division of Haymarket Media

Since 1985, PRI's Monthly Prescribing Reference has been the most widely used drug reference by healthcare professionals in a wide variety of specialties and practice settings. Published monthly for Primary-Care Physicians, MPR also has specialty editions for Hematologists/Oncologists, Oncology Nurses, Nurse Practitioners, Physician Assistants, OB/GYNs, Pediatricians, Urologists, Medical Residents, the Long-Term Care team, Pharmacists, Neurologists, Psychiatrists, Pulmonologists, Endocrinologists, and Dermatologists. PRI is part of Haymarket Media, the largest privately held magazine publisher in the United Kingdom, with titles published in 23 languages in more than 100 nations.

About Medicos, Inc.

Medicos develops information management tools for physicians, healthcare workers, and the publishing industry. Our commitment to improving healthcare through better access to critical information at the point-of-care begins by providing clinicians and healthcare institutions with industry leading cross- platform search and mobile technologies. Medicos' publishing division is at the forefront of developing integrated content management systems that allow traditional print publishers to leverage existing workflows by producing and repurposing content in secure digital forms. Medicos' customers and partners include some of the largest hospitals and publishers in the industry. For more information, please visit

SOURCE Prescribing Reference, Inc.
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