Navigation Links
eHealthcare Solutions Hosts Second Annual Publisher Summit
Date:5/30/2013

New York City, NY (PRWEB) May 30, 2013

eHealthcare Solutions (EHS) assembled its publisher partners and digital agency contacts at its second annual Publisher Summit in New York City from May 14-15.

EHS brought in speakers from organizations such as Manhattan Research, Eli Lilly, comScore, and Digitas Health to present trends data and share marketer needs directly from the top agencies.

Here’s a recap of the speakers and key topics:

What’s happening in the healthcare industry? Manhattan Research President Meredith Ressi shared her company’s insights with key industry publishers at the 2013 eHealthcare Solutions Publisher Summit in New York.

Why does pharma’s reputation need a boost from the healthcare professional population? Yolanda Johnson-Moton of Eli Lilly shared her company’s thoughts on how to improve perceptions and reminded the Summit audience that we all share the same ultimate goal for improved patient care and outcomes.

How can digital publishers in the healthcare space bring more value to advertisers and their agencies? Publicis Health President Matt McNally shared his insights with the elite group of Summit attendees.

Where are consumers going online? comScore Senior Vice President Wendy Josefsberg discussed surprising media trends in today’s consumer audience.

What trends are emerging in physician/HCP digital usage? comScore Vice President Health Vertical David Shronk examined what this segment of the healthcare community is doing online.

Prescriber authentication and list-matching is more important to media buyers than almost anything else, according to AJ Dopwell from Razorfish Healthware and Alya Sherman from CMI/Compas two participants in our agency panel. Panelist Dan Haller from Heartbeat Ideas challenged the audience on creating a hybrid opportunity between eTOCs and custom emails and provided the consumer marketing perspective to the discussions. Adding his perspective on the topics, Kelvin Green from Cadient reinforced the essentials for ROI planning, tracking, and analysis.

Healthcare audiences appeal to more than pharmaceutical advertisers. The Halo Group’s Senior VP Michael Pierre shared his perspective on how the value of any audience depends on the program objectives.

Sarah Bast from Digitas Health joined eHealthcare Solutions staff members Kim Silverman from sales and Jo Elynn Cook from marketing on a panel to discuss targeting and making connections with the right audiences. She explained her agency’s approach that focuses on content as the new currency in today’s health marketplace. Kim and Jo Elynn presented on EHS Informed Targeting(TM).

These are just some of the highlights of important information discussed at the 2nd EHS Summit event.

eHealthcare Solutions (http://www.ehealthcaresolutions.com) creates custom digital solutions designed to achieve specific marketing goals and reach defined target audiences. We partner with marketers who want to reach physicians, other healthcare professionals, and health consumers through our exclusive relationships with more than 75 of the leading healthcare professional societies, associations, and media companies, consumer health sites, and other quality digital partners in the pharmaceutical/healthcare vertical. We are experts in digital healthcare marketing with decades of collective experience building programs that drive results and deliver maximum brand impact.

Read the full story at http://www.prweb.com/releases/2013/5/prweb10785956.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. eHealthcare Solutions Adds New Publisher Partners to Premium Advertising Network
2. eHealthcare Solutions To Host Second Annual Publisher Summit in NYC
3. eHealthcare Solutions Adds New Publisher Partners to Physician/HCP and Consumer Networks
4. New study identifies promising, achievable solutions to Nigerias childhood mortality crisis
5. IU Simon Cancer Center joins WellPoint in developing health care solutions
6. IQware Solutions Unveils New Website, New Corporate Identity
7. NOVAtime Solutions to be showcased at Booth #1821 in the upcoming Society for Human Resource Management (SHRM) Annual Conference and Exposition
8. New iTeen365 White Paper Identifies Dangerous Driving Distractions – Offers Solutions for Parents of Teen Drivers
9. IQware Solutions is Pleased to Announce that IQware MTM has Been Selected by the Tennessee Pharmacists Research and Education Foundation (TPREF)
10. Lighthouse Worldwide Solutions Now Monitors Air Quality in Hospitals and Operating Rooms
11. Social Media Strategies and Solutions — Straight from the Experts
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... 25, 2016 , ... Conventional wisdom preaches the benefits of moderation, whether it’s ... setting the bar too high can result in disappointment, perhaps even self-loathing. However, those ... goal. , Research from PsychTests.com reveals that behind the tendency to ...
(Date:6/24/2016)... ... June 24, 2016 , ... Marcy was in a crisis. Her son James, eight, was out ... family verbally and physically. , “When something upset him, he couldn’t control his emotions,” remembers ... would throw rocks at my other children and say he was going to kill them. ...
(Date:6/24/2016)... ... June 24, 2016 , ... Comfort Keepers® of San ... Society and the Road To Recovery® program to drive cancer patients to and from ... adults to ensure the highest quality of life and ongoing independence. Getting to ...
(Date:6/24/2016)... New York, NY (PRWEB) , ... June 24, ... ... lifestyle publication Haute Living, is proud to recognize Dr. Barry M. Weintraub as ... believes that “the most beautiful women in the world, and the most handsome ...
(Date:6/24/2016)... ... ... Venture Construction Group (VCG) sponsors Luke’s Wings 5th Annual ... Country Club at 1201 Rockville Pike, Rockville, Maryland, 20852. The event raised funds ... been wounded in battle and their families. Venture Construction Group is a 2016 Silver ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... June 23, 2016 Research and ... Excipients Market by Type (Organic Chemical (Sugar, Petrochemical, Glycerin), ... Topical, Coating, Parenteral) - Global Forecast to 2021" ... The global pharmaceutical excipients market is projected ... CAGR of 6.1% in the forecast period 2016 to ...
(Date:6/23/2016)... DUBLIN , June 23, 2016 ... "Global MEMS Devices Medical Market Analysis 2016 - Forecast to ... The report contains up to date financial ... reliable analysis. Assessment of major trends with potential impact on ... dive analysis of market segmentation which comprises of sub markets, ...
(Date:6/23/2016)... 2016 Bracket , a leading clinical trial ... clinical outcomes platform, Bracket eCOA (SM) 6.0, at the ... – 30, 2016 in Philadelphia , Pennsylvania.  ... Assessment product of its kind to fully integrate with RTSM, ... eCOA 6.0 is a flexible platform for electronic clinical outcomes ...
Breaking Medicine Technology: