Navigation Links Selects Arcand & Madison as Public Relations Counsel and The Ruth Group as Investor Relations Counsel

SCOTTSDALE, Ariz., Jan. 26 /PRNewswire-FirstCall/ --, Inc. (OTC Bulletin Board: EFSF.OB), an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products, today announced signing one year contracts with Arcand & Madison Public Relations and The Ruth Group (TRG).

Recently, entered into a definitive agreement to merge with Freedom2 Holdings, Inc. The merger is on track to close on or before February 28, 2009.

"We are partnering with Arcand & Madison and TRG to ensure strong, ongoing communications," stated Martin Schmieg, current president and CEO of Freedom2, Inc. and future Chairman and CEO of, Inc. "We expect that for the growing market of individuals looking for safer, more trustworthy health care alternatives, information from eFoodSafety will be welcome news."

Ms. Pat Arcand, Partner, Arcand & Madison, said, "Working with eFoodSafety is an opportunity to educate the public about the benefits of a new class of scientifically developed and tested consumer health care products."

Ms. Carol Ruth, President of The Ruth Group, said "We welcome the opportunity to demonstrate that is a compelling investment opportunity in the growing healthcare market."

Both agencies have been retained for one year for a total cost of $120,000.

About, Inc.

eFoodSafety is an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products. The company's focus is on developing, licensing and commercialized healthcare products that address the health needs of consumers worldwide.

About Freedom2 Holdings, Inc.

Freedom2, Inc. is a diversified skin products technology company serving the fast-growing body art, aesthetic, cosmetic and skin therapy markets worldwide. It is the first company to engineer and patent a permanent, but more easily removable ink for tattoos and permanent cosmetics.

About Arcand & Madison Public Relations

Arcand & Madison Public Relations is a high-impact PR agency that helps clients communicate more effectively with their many diverse constituencies. Drawing upon over twenty years of high technology market PR experience and working with a wide network of dedicated professionals, Arcand and Madison is focused on building the community, relationships and awareness that's essential to helping clients reach their business goals. For more information, please visit

About The Ruth Group

The Ruth Group (TRG) is a New York City-based full service investor relations and public relations agency providing top-tier counsel, communications strategies and capital markets advisory to emerging healthcare and technology companies. TRG's integrated, targeted outreach efforts leverage the agency's relationships with U.S. investors and media outlets to maximize the impact of positive milestones and enhance visibility for each client. For more information, please visit

Safe Harbor for Public Companies

Statements contained in this release that are not strictly historical are "forward-looking statements." Such forward-looking statements are sometimes identified by words such as "intends," "anticipates," "believes," "expects," and "hopes." The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include, but are not limited to, demand for the Company's products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the Company and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.

    Contacts:                               Investors:
    Blair Barnes, CFO                       Stephanie Carrington/Amy Glynn
    Freedom2, Inc.                          The Ruth Group
    Ph: 856-354-0707 ext. 201               646-536-7017/7023         

                                            Pat Arcand
                                            Arcand & Madison Public Relations
                                            Ph: 617-576-7777

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