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eFoodSafety.com Selects Arcand & Madison as Public Relations Counsel and The Ruth Group as Investor Relations Counsel
Date:1/26/2009

SCOTTSDALE, Ariz., Jan. 26 /PRNewswire-FirstCall/ -- eFoodSafety.com, Inc. (OTC Bulletin Board: EFSF.OB), an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products, today announced signing one year contracts with Arcand & Madison Public Relations and The Ruth Group (TRG).

Recently, eFoodSafety.com entered into a definitive agreement to merge with Freedom2 Holdings, Inc. The merger is on track to close on or before February 28, 2009.

"We are partnering with Arcand & Madison and TRG to ensure strong, ongoing communications," stated Martin Schmieg, current president and CEO of Freedom2, Inc. and future Chairman and CEO of eFoodSafety.com, Inc. "We expect that for the growing market of individuals looking for safer, more trustworthy health care alternatives, information from eFoodSafety will be welcome news."

Ms. Pat Arcand, Partner, Arcand & Madison, said, "Working with eFoodSafety is an opportunity to educate the public about the benefits of a new class of scientifically developed and tested consumer health care products."

Ms. Carol Ruth, President of The Ruth Group, said "We welcome the opportunity to demonstrate that eFoodSafety.com is a compelling investment opportunity in the growing healthcare market."

Both agencies have been retained for one year for a total cost of $120,000.

About eFoodSafety.com, Inc.

eFoodSafety is an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products. The company's focus is on developing, licensing and commercialized healthcare products that address the health needs of consumers worldwide.

About Freedom2 Holdings, Inc.

Freedom2, Inc. is a diversified skin products technology company serving the fast-growing body art
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SOURCE eFoodSafety.com, Inc.
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