eFoodSafety.com Provides Revenue Guidance f... ( SCOTTSDALE Ariz. Feb. 20 /- eFoodSafe...)

eFoodSafety.com Provides Revenue Guidance for FY 2010

Date:2/20/2009

SCOTTSDALE, Ariz., Feb. 20 /PRNewswire-FirstCall/ -- eFoodSafety.com, Inc., (OTC Bulletin Board: EFSF) an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products, outlined its growth objectives for the fiscal year ending April 30, 2010 during its regularly scheduled monthly investor call, held on February 17, 2009.

eFoodSafety.com intends to increase revenues by improving the visibility of its products. The Company's conservative revenue forecast for fiscal 2010 is $3 million. The stretch goal is $5 million. The Company expects that the ongoing recession may negatively impact gross margins and is conservatively forecasting $1.65 million, or 55%, of gross margin on its products. The Company will endeavor to maintain its operating expenses within the gross margin in order to generate positive operating income. Based on initial forecasting, the Company plans to allocate 15% (approximately $450,000) to research, development and clinical efforts, 25% (approximately $750,000) to marketing and sales and 10% (approximately $300,000) to general and administrative activities including business/partnership development. This tentatively would yield a 5% (approximately $150,000) EBIDA. Separately, the Company's goal is to close at least two major partnerships in 2010, which could positively impact the net profits.

A replay of the conference call is available until February 24, 2009 at 11:59 PM EST. The replay number is 1-877-660-6853 (US) and 1-201-612-7415 (international). To listen to the replay, please provide the account code 3055 and conference ID number 312810.

About eFoodSafety.com, Inc.

eFoodSafety.com is an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products. The company's focus is on developing, licensing and commercializing
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SOURCE eFoodSafety.com, Inc.
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