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eFoodSafety.com Engages IridiumGroup to Develop New Brand Identity to Match Future Company Direction
Date:1/28/2009

SCOTTSDALE, Ariz., Jan. 28 /PRNewswire-FirstCall/ -- eFoodSafety.com, Inc. (OTC Bulletin Board: EFSF), an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products, today announced that it has engaged the IridiumGroup, a Madison Avenue firm, to create a new brand identity for the Company as they move toward the expected merger with Freedom2, Inc. The merger is on track to close on or before February 28, 2009.

"We are engaging with the IridiumGroup to develop a new visual identity to reflect a new, expanded direction for the future merged company," said Martin Schmieg, current president and CEO of Freedom2, Inc. and future Chairman and CEO of eFoodSafety.com, Inc. "IridiumGroup's experience, creative talent and passion have driven many a transformative campaign and we look forward to a very successful collaboration."

"We are excited to be partnering with eFoodSafety and Freedom2 to create a visual identity as fresh and distinctive as the future company," said Dwayne Flinchum, founder and president of the IridiumGroup. "This image will communicate the focus, passion and experience of the merged company to their current and future consumers, business partners and investors."

About IridiumGroup

IridiumGroup is a strategic, creative firm that develops brand identities, visual systems, marketing and communications tools. We choose not to specialize by the type of product we create, by channel, or by industry. Servicing a broad range of companies gives us the unique opportunity to view our clients' marketing challenges with fresh perspective. Our team has led brand-defining initiatives for large global clients and small organizations alike. We not only develop brand identities, we also implement existing brands by applying those standards to all types of initiatives. We are adept at developing websites and other interactive tools, an
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SOURCE eFoodSafety.com, Inc.
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