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eFoodSafety.com Announces Open Market Stock Purchase by Management
Date:2/23/2009

SCOTTSDALE, Ariz., Feb. 23 /PRNewswire-FirstCall/ -- eFoodSafety.com, Inc., (OTC Bulletin Board: EFSF) an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products, today announced that Martin Schmieg, current President and CEO of Freedom2, Inc. and future Chairman and CEO of eFoodSafety.com, has purchased stock in the open market.

Mr. Schmieg purchased a total of 100,000 shares in the open market on February 23, 2009, at an average purchase price of $0.069. The purchase reflects management's confidence and commitment to the future combined company. The merger between eFoodSafety.com and Freedom2 is expected to close by February 28, 2009.

Mr. Schmieg commented, "In a short period of time, we have taken a number of steps designed to restore and instill confidence in our shareholder base. This includes having regularly scheduled monthly investor calls to update shareholders on our progress, and the guidance that we issued last week. We hope that management's purchase of additional shares of eFoodSafety in the open market goes one step further in demonstrating to our shareholders that we are committed to the success of eFoodSafety."

About eFoodSafety.com, Inc.

eFoodSafety.com is an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products. The company's focus is on developing, licensing and commercializing healthcare products that address the health needs of consumers worldwide. The Company recently announced a pending merger with Freedom2, Inc., a diversified skin products technology company serving the fast-growing body art, aesthetic, cosmetic and skin therapy markets worldwide. The merger is on track to close on or before February 28, 2009.

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