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eFoodSafety.com Announces Open Market Stock Purchase by Management
Date:2/23/2009

SCOTTSDALE, Ariz., Feb. 23 /PRNewswire-FirstCall/ -- eFoodSafety.com, Inc., (OTC Bulletin Board: EFSF) an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products, today announced that Martin Schmieg, current President and CEO of Freedom2, Inc. and future Chairman and CEO of eFoodSafety.com, has purchased stock in the open market.

Mr. Schmieg purchased a total of 100,000 shares in the open market on February 23, 2009, at an average purchase price of $0.069. The purchase reflects management's confidence and commitment to the future combined company. The merger between eFoodSafety.com and Freedom2 is expected to close by February 28, 2009.

Mr. Schmieg commented, "In a short period of time, we have taken a number of steps designed to restore and instill confidence in our shareholder base. This includes having regularly scheduled monthly investor calls to update shareholders on our progress, and the guidance that we issued last week. We hope that management's purchase of additional shares of eFoodSafety in the open market goes one step further in demonstrating to our shareholders that we are committed to the success of eFoodSafety."

About eFoodSafety.com, Inc.

eFoodSafety.com is an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products. The company's focus is on developing, licensing and commercializing healthcare products that address the health needs of consumers worldwide. The Company recently announced a pending merger with Freedom2, Inc., a diversified skin products technology company serving the fast-growing body art, aesthetic, cosmetic and skin therapy markets worldwide. The merger is on track to close on or before February 28, 2009.

SAFE HARBOR STATEMENT

Statements contained in this presentation that are not strictly historical are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Forward-looking statements are sometimes identified by words such as "intends", "anticipates", "believes", "expects", and "hopes" and involve a number of risks and uncertainties that could cause the Company's actual results to differ materially from projected results. All parties are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company's products and services, the planned share exchange with Freedom2 Holdings, Inc., our ability to secure additional financing, and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.

    Investor Relations Contacts:
    Blair Barnes, CFO
    Freedom2, Inc.
    Ph: 856-354-0707 ext. 201
    Email:  blair@freedom2inc.com

    Stephanie Carrington/Amy Glynn
    The Ruth Group
    Ph: 646-536-7017/7023
    Email: scarrington@theruthgroup.com
    Email: aglynn@theruthgroup.com

    Press Contact:
    Pat Arcand
    Arcand & Madison
    Ph: 617-576-7777
    Email:  pat@am-pr.com


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SOURCE eFoodSafety.com, Inc.
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