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eFoodSafety.com, Inc. Changes Name to Nuvilex, Inc., Reflecting New Strategic Direction of Company
Date:3/18/2009

Expands New Management Team and Board of Directors

Expected Launch of www.nuvilex.com Reflects Company's Vision

CHERRY HILL, N.J., March 18 /PRNewswire-FirstCall/ -- eFoodSafety.com, Inc. (OTC Bulletin Board: EFSF.OB), an emerging healthcare consumer products company with a portfolio of aesthetic, dermatology, environmental and nutraceutical products, today announced that it has changed its name from eFoodSafety.com, Inc. to Nuvilex, Inc. The Company is also announcing its expanded management team and Board of Directors. Nuvilex will begin trading under its new stock ticker symbol, OTC Bulletin Board: NVLX.OB, as of the market open on March 18, 2009.

Nuvilex better defines the Company and its mission. The name is a combination of several important ideas: New, Vitality and Excellence. The Board of Directors, along with Management, is committed to a new corporate vision, strategy, performance based execution and drive towards profitability. Vitality describes the energy, excitement and good health our products will bring to our customers' lives. Excellence is our commitment to the high standards of care we will deliver to our valued customers, employees, the communities we live in and our shareholders.

Martin Schmieg, Chairman and Chief Executive Officer commented, "Since announcing the merger between eFoodSafety.com and Freedom2, we have talked openly about our vision for the future of the now merged company. We have taken the time to review and understand the performance and value of our technology platforms, product pipelines and marketing programs. From this review, we have provided general financial guidance for the 2010 fiscal year, which ends April 30, 2010. We have engaged advertising, branding, communications and marketing experts to look at the Company and its product lines to improve their visibility, revenu
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SOURCE eFoodSafety.com, Inc.
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