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eFoodSafety Enters Research Agreement with University of Minnesota to Test New Food-Grade Antiviral for Swine Influenza Virus
Date:1/29/2009

SCOTTSDALE, Ariz., Jan. 29 /PRNewswire-FirstCall/ -- eFoodSafety.com, Inc. (OTC Bulletin Board: EFSF), an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products, today announced that they have signed a research agreement with the University of Minnesota to test Citroxin, an antiviral compound, for combating the Swine Influenza Virus in livestock.

Citroxin, developed by eFoodSafety.com's wholly-owned subsidiary, Knock-Out Technologies, Ltd., is an environmentally safe compound formulated entirely of food-grade components. The eFoodSafety.com-sponsored research will focus on the efficacy of Citroxin for use as a farm animal feed additive. Sagar M. Goyal, DVM, PhD, Professor of Virology in the Department of Veterinary Population Medicine, will lead the research.

"The agreement with the University of Minnesota provides eFoodSafety.com, Inc. with access to one of the country's best research teams in pathogenesis and control of viral infections in livestock and poultry in the country," said Martin Schmieg, current president and CEO of Freedom2, Inc. and future Chairman and CEO of eFoodSafety.com, Inc. "The results of this research will provide us with the data necessary to take the next step in delivering a safer, food-grade antiviral for the Swine Influenza Virus."

The one-year agreement, which was entered into on December 15, 2008, funds one year of research led by Dr. Goyal. His team will focus on the specific Citroxin dosage requirements necessary to fight Swine Influenza Virus.

"This research grant furthers my team's efforts in learning and searching for solutions for viral infections in livestock and poultry," said Dr. Goyal. "We are excited to begin work with this interesting compound."

About the University of Minnesota

Founded in 1851, the University has a presence throughout the state with its five campuses and numerous research and outreach centers. Ranked among the top public research universities in the world, the University of Minnesota is truly Driven to Discover(SM), and that goal reaches into every college on every campus.

About eFoodSafety.com, Inc.

eFood Safety is an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products. The company's focus is on developing, licensing and commercialized healthcare products that address the health needs of consumers worldwide. The company recently announced a pending merger with Freedom2, Inc., Freedom2, Inc. a diversified skin products technology company serving the fast-growing body art, aesthetic, cosmetic and skin therapy markets worldwide. The merger is on track to close on or before February 28, 2009.

More information about the company is available at: www.efoodsafety.com

    Investor Relations Contacts:
    Blair Barnes, CFO
    Freedom2, Inc.
    Ph: 856-354-0707 ext. 201
    Email:  blair@freedom2inc.com

    Stephanie Carrington/Amy Glynn
    The Ruth Group
    646-536-7017/7023
    scarrington@theruthgroup.com
    aglynn@theruthgroup.com

    Press Contacts: 
    Pat Arcand
    Arcand & Madison
    Tel:  617-576-7777
    patarcand@comcast.net

    John Merritt
    Office of the Vice President for Research
    University of Minnesota
    Tel:  612-624-2609
    merri205@umn.edu

Some of the statements included in this presentation are forward-looking statements that involve a number of risks and uncertainties, including, but not limited to, statements regarding future market opportunity and future financial performance. For those statements, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995.


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SOURCE eFoodSafety.com, Inc.
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