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eDiets.com Selects Karlin+Pimsler to Lead Creative Turnaround
Date:9/2/2009

NEW YORK, Sept. 2 /PRNewswire/ -- eDiets.com, Inc. (Nasdaq: DIET), a leading provider of online weight loss services, information and products has named Karlin+Pimsler, an advertising creative boutique that specializes in DRTV commercials, to lead creative turnaround beginning with creation of a national television campaign for the company's meal delivery service.

"We are really impressed by the work Karlin+Pimsler has done on behalf of its clients," said Kim Evenson, SVP Marketing of eDiets.com. "They combine the high quality brand aesthetics with hard working direct response approach to drive sales, build the brand, and inject some fun while doing it. Karlin+Pimsler was the perfect choice to provide us with innovative creative that energizes the eDiets.com brand and helps our unique weight loss approach shine in a cluttered competitive field."

The breakthrough television campaign, "Chomp!" will begin airing nationwide in mid September, incorporating a two minute, 60: second and 30: second spot.

"Our goal is to create a campaign that highlights eDiets.com's exclusive fresh prepared and gourmet approach to planned meal delivery," said Malcolm Karlin, President/Chief Creative Officer, Karlin+Pimsler. "We did this by developing creative that is inventive, catchy and edgy to position eDiets.com as a leader in the category."

About Karlin+Pimsler

Karlin+Pimsler, Inc. is an advertising creative boutique that specializes in developing transformational DRTV commercials that build category brand dominance while simultaneously generating profit
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SOURCE Karlin+Pimsler, Inc.
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