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eDiets.com(R) and Lady of America Fitness Centers Complete First Phase of Meal Delivery Marketing Program
Date:2/24/2009

FORT LAUDERDALE, Fla., Feb. 24 /PRNewswire-FirstCall/ -- eDiets.com, Inc. (Nasdaq: DIET), a leading provider of convenient at-home diet, fitness and healthy lifestyle solutions, today announced that it has completed the first phase of its marketing program to promote the Company's fresh meal delivery service at Lady of America Franchise Corporation's ("LOAFC") fitness centers.

This first phase included rolling out the meal delivery program to the entire LOAFC franchise system, providing training to many of the largest and most successful LOAFC fitness centers and working with the leaders of the franchise system to optimize the success of the program.

Phase 2 of the planned rollout is now underway. This phase consists of refining the sales process and working with individual clubs and trainers to better support their day to day activities, including meal sampling at all regional member events. Lady of America is the second largest chain of women's fitness clubs, with clubs in the U.S. operating under the brands LOA Fitness for Women, Lady of America, Ladies Workout Express, Workout Express and Health Clubs of America.

"Our partnership with Lady of America is a great example of how health and fitness facilities are the ideal platform to help expand the distribution of our meal delivery program," said Kevin McGrath, President and Chief Executive Office of eDiets.com. "I am pleased with the progress we have made to-date; training almost two hundred franchise owners, sales reps and fitness trainers. Now the very important second phase begins: optimizing the program to accelerate sales to Lady of America clients and taking our lessons learned and applying them directly to the next franchise systems. Lady of America's clubs provide a dynamic and supportive environment to thousands of women who want to work on their fitness and lifestyle goals and our fresh meal delivery
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SOURCE eDiets.com, Inc.
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