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eDiets.com(R) and Diversified Health & Fitness Announce New Strategic Marketing Partnership
Date:2/25/2009

Partnership Greatly Expands eDiets.com meal delivery offering to over 30,000 Members

New Agreement with Diversified Health & Fitness is the Third Partnership within the new Fitness Industry Sales Channel

FORT LAUDERDALE, Fla., Feb.25 /PRNewswire-FirstCall/ -- eDiets.com, Inc. (Nasdaq: DIET), and Diversified Health & Fitness, Inc. today announced that both companies will work together to promote eDiets' award-winning, fresh-prepared diet meal delivery service within Diversified Health & Fitness' portfolio of cutting-edge health clubs. Under the agreement, eDiets will provide training and marketing materials for Diversified Health & Fitness's physical trainers and sales people to promote eDiet's meal delivery to their over 30,000 members.

eDiets.com is a leading provider of personalized nutrition, fitness and weight-loss programs, with a fresh diet meal delivery service created by dietitians to achieve superior weight-loss and balanced nutrition. Diversified Health & Fitness is a leading fitness chain franchisor, with 81 clubs throughout the U.S. and approximately 20 clubs in the international markets of Canada and Europe operating under the brand names Rejuvenate Health and Fitness Centers, Zoo Health Club, Liberty Fitness and Weight Loss Centers, ShapeXpress, and Sedona Fitness for Women and Fit Zone for Women, The Blitz, Ultimate Woman, Fit for Her and Access Fitness.

"Developing and expanding our meal delivery business is a key part of eDiets' strategy and this is the third such strategic marketing alliance within the fitness industry," said Kevin McGrath, President and Chief Executive Officer of eDiets.com. "We are delighted to forge this partnership with Diversified Health & Fitness. It is an excellent fit between two businesses that have always understood that the strat
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SOURCE eDiets.com, Inc.
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