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eDiets.com(R) and Diversified Health & Fitness Announce New Strategic Marketing Partnership
Date:2/25/2009

Partnership Greatly Expands eDiets.com meal delivery offering to over 30,000 Members

New Agreement with Diversified Health & Fitness is the Third Partnership within the new Fitness Industry Sales Channel

FORT LAUDERDALE, Fla., Feb.25 /PRNewswire-FirstCall/ -- eDiets.com, Inc. (Nasdaq: DIET), and Diversified Health & Fitness, Inc. today announced that both companies will work together to promote eDiets' award-winning, fresh-prepared diet meal delivery service within Diversified Health & Fitness' portfolio of cutting-edge health clubs. Under the agreement, eDiets will provide training and marketing materials for Diversified Health & Fitness's physical trainers and sales people to promote eDiet's meal delivery to their over 30,000 members.

eDiets.com is a leading provider of personalized nutrition, fitness and weight-loss programs, with a fresh diet meal delivery service created by dietitians to achieve superior weight-loss and balanced nutrition. Diversified Health & Fitness is a leading fitness chain franchisor, with 81 clubs throughout the U.S. and approximately 20 clubs in the international markets of Canada and Europe operating under the brand names Rejuvenate Health and Fitness Centers, Zoo Health Club, Liberty Fitness and Weight Loss Centers, ShapeXpress, and Sedona Fitness for Women and Fit Zone for Women, The Blitz, Ultimate Woman, Fit for Her and Access Fitness.

"Developing and expanding our meal delivery business is a key part of eDiets' strategy and this is the third such strategic marketing alliance within the fitness industry," said Kevin McGrath, President and Chief Executive Officer of eDiets.com. "We are delighted to forge this partnership with Diversified Health & Fitness. It is an excellent fit between two businesses that have always understood that the strategic combination of healthy and balanced meals and personal training will provide immediate healthy lifestyle results. Training of Diversified Health's franchise owners, sales reps and fitness trainers will begin in the first week of March and we are excited to use the lessons we've learned in our earlier fitness center implementations to greatly expand our offering within Diversified's member base. We are committed to fully supporting their efforts to promote our meal delivery service and believe this relationship will be a win-win for us, their fitness club franchisees, and the members their franchisees will be servicing."

"We at Diversified are excited and proud to welcome such a fine product to our rapidly growing family of fitness center brands. We are committed to offering our franchisees and their members the finest in training and healthy lifestyle alternatives. We are pleased to add the latest in fresh and nutritious meal delivery led by eDiets," said Roger Wittenberns, CEO of Diversified Health and Fitness.

About eDiets

eDiets.com, Inc. is a leading provider of personalized nutrition, fitness and weight-loss programs. eDiets currently features its award-winning, fresh-prepared diet meal delivery service as one of the more than 20 popular diet plans sold directly to members on its flagship site, www.eDiets.com. The company also provides a broad range of customized wellness and weight management solutions for Fortune 500 clients. eDiets.com's unique infrastructure offers businesses, as well as individuals, an end-to-end solution strategically tailored to meet its customers' specific goals of achieving a healthy lifestyle. For more information, please call 310-954-1105 or visit www.eDiets.com.

About Diversified Health & Fitness

Diversified Health and Fitness, Inc. is a franchise holding company for multiple fitness franchise concepts. The company was founded in 2007 and is the brainchild of thirty-five year industry expert Roger Wittenberns. Diversified's team brings over a hundred years of experience in the fitness franchise industry which carry industry insight, strategic marketing solutions and operating experience to these brands. For more information, please call 954-449-4700 or visit www.diversifiedhf.com.

Safe Harbor Statement

Statements which are not historical in nature are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties which could cause the actual results, performance or achievements to be materially different from those which may be expressed or implied by such statements. These risks and uncertainties include, among others, that we will not be able to obtain sufficient and/or acceptable outside financing (when and if required);, changes in general economic and business conditions; changes in product acceptance by consumers; a decline in the effectiveness of sales and marketing efforts; loss of market share and pressure on prices resulting from competition; significant investments in our technology platform, marketing plans, and product development to remain competitive with other online providers of healthy living and weight loss plans, many of which may be found to offer superior and more varied features than our plans and may also be offered for free; volatility in the advertising markets; any delay, disruption, or suspension of our supply of prepared meals from our vendor; changes in consumer preferences and discretionary spending; product liability and other risks from the sale of ingested products; regulatory actions affecting our marketing activities; and the outcome of litigation pending against us. For additional information regarding these and other risks and uncertainties associated with eDiets.com's business, reference is made to our Annual Report on Form 10-K for the year ended December 31, 2007, and other reports filed from time to time with the Securities and Exchange Commission. All forward-looking statements are current only as of the date on which such statements are made. We do not undertake any obligation to publicly update any forward- looking statements.


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SOURCE eDiets.com, Inc.
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