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eDiets.com(R) Appoints Kevin N. McGrath as President and CEO
Date:12/30/2008

Company Hires Executive with Proven Ability to Develop Companies into Industry Leaders

Experienced Executive to Focus on Profitable Revenue Growth Opportunities

FORT LAUDERDALE, Fla., Dec. 30 /PRNewswire-FirstCall/ -- eDiets.com, Inc (Nasdaq: DIET), a leading provider of convenient at-home diet, fitness and healthy lifestyle solutions, has appointed Kevin N. McGrath as the company's new President and CEO, effective immediately. Stephen Rattner, who served as eDiets CEO since November 2007, will now serve as Executive Vice President of Corporate Services.

Mr. McGrath brings to eDiets over 30 years of successful executive experience. Prior to joining eDiets, Mr. McGrath was President and CEO of Digital Angel Corporation, a manufacturer of animal identification products and satellite based search and rescue equipment. During his three and half year tenure, Digital Angel doubled revenue, improved margins, lowered costs and merged the company into Applied Digital Solutions in 2007. Prior to Digital Angel, Mr. McGrath was Chairman and CEO of DIRECTV Latin America, the largest pay television provider in Latin America. Mr. McGrath was one of the founders of DIRECTV and grew the DIRECTV Latin America business from concept stage to becoming the largest pay television provider in Latin America by generating tremendous revenue growth with key partnerships, and implementing infrastructure required for profitable growth during his six year tenure. DIRECTV Latin America was acquired by New Corporation in 2003. Additionally, Mr. McGrath has two decades of experience at General Motors, Electronic Data Systems Corporation and Hughes. Mr. McGrath graduated from Princeton University and holds a Masters in Business Administration from the Amos Tuck School at Dartmouth College.

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SOURCE eDiets.com, Inc.
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