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eDiets.com(R) Announces Q4 and Year End 2007 Results
Date:3/4/2008

aign for fresh meal delivery

-- Launches DaVita Diet Helper(TM), an online planning tool for

kidney-friendly meals

-- Q4-07 meal delivery revenues increased 167% from prior year period

-- Completes migration to new integrated, end-to-end technology platform

"We are very encouraged by our progress on our strategic initiatives and excited about the opportunities ahead," said President and Chief Executive Officer Steve Rattner. "In 2007, we focused on strengthening our foundation to support our transition from a direct-response, Internet advertising model to a multi-prong business model that captures cross-selling opportunities in digital diets, meal delivery and other e-commerce, and leverages those core wellness capabilities to service our customers. We have completed the migration to our new flexible technology platform, which is key to driving our consumer and corporate websites and better monetizing our customers with an end-to-end solution for weight loss and wellness. In 2008, we intend to capture a larger share of the marketplace as we expand our B2B relationships and continue to position eDiets for long-term revenue and profitability growth. Just as we created the digital diet depot and subscription-based business model, we are creating a new integrated business model where we power major websites-both co-branded and private label-offering weight loss and wellness commerce programs."

Outlook

eDiets.com remains comfortable with previously issued 2008 revenue guidance of approximately $50 million and is providing blended gross margin guidance of 49% for the year. This guidance reflects the anticipated benefits and operating leverage from the new integrated technology platform, accelerated growth of the B2B business and the expansion of the meal delivery program, as well as cross-selling opportunities.

Conference Call

The company will host a conference call to discuss the fourth quarter and full year 2
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SOURCE eDiets.com, Inc.
Copyright©2008 PR Newswire.
All rights reserved

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