eDiets' Award-Winning Meal Delivery Plan Paired with Successful alli(R)
FORT LAUDERDALE, Fla. and PITTSBURGH, Feb. 13 /PRNewswire-FirstCall/ -- eDiets.com, Inc. (Nasdaq: DIET), leveraging the power of the Internet to bring diet, fitness, and healthy lifestyle solutions to everyone, today announced an agreement with GlaxoSmithKline Consumer Healthcare (NYSE: GSK) for eDiets to provide customized meal delivery plans specifically designed for use with the market-leading alli(R) product for weight loss.
alli (orlistat 60mg), the only FDA approved over-the-counter weight loss product, has become an important aid for losing excess weight, with more than 2 million users since its June 2007 launch. With the combination of alli, its weight-loss tools (available at myalli.com) and eDiets' meal delivery, dieters can gain access to a powerful and convenient new way to lose weight in 2008.
"eDiets' freshly prepared and delivered meals are a natural extension to our program, and a wonderful convenience to our community of users," said Steven Burton, Vice President, Weight Control, GlaxoSmithKline Consumer Healthcare. "alli is proven effective in combination with any reduced calorie and low fat diet containing less than 30% calories from fat. The eDiets meal program offers consumers another convenient option for maximizing their weight loss success. This meal plan and our product can have a powerful impact on those who are committed to losing weight."
"We're very much aware of the widespread popularity and success of alli, and our services are a perfect complement to this proven product," said Steve Rattner, CEO of eDiets. "We are excited to partner with GSK Consumer Healthcare. We believe freshly prepared, low-fat portion controlled meals are essential for effective weight loss and healthy living."
Rattner further commented that eDiets will not update its fiscal 2008 revenue guidance at this time, but may reevaluate the guidance as the Company gains more insight into this opportunity.
For more information, visit myalli.com or sign up to receive notification of the launch at eDiets.com/offers/alli.
eDiets.com, Inc. is a premier online diet, fitness, and healthy living destination offering more than 20 personalized nutrition and fitness programs, professional advice, information, products and services to those seeking to improve their health and longevity. eDiets also provides fresh-prepared meal delivery and was rated 2007's "#1 diet meal delivery service" by Epicurious.com. eDiets products and services are available direct to consumers or through business partnerships with brand-name companies in food, pharmaceutical, insurance, nutrition and fitness industries. Founded in 1996 and headquartered in Fort Lauderdale, FL, eDiets.com operates websites at http://www.eDiets.com, http://www.deliciouslyyours.com, http://www.eFitness.com and http://www.edietscorporateservices.com. For more information, please call (800) 265-6170 or visit http://www.eDiets.com
alli is the only FDA-approved weight-loss product available to overweight adults, 18 years or older, without a prescription. It combines a clinically- proven product with a comprehensive individualized action plan. The alli program encourages modest, gradual weight loss, known by experts as the best way to lose weight. alli (60 mg orlistat capsules) is safe and effective when used as directed.
About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest over- the-counter consumer healthcare products companies. Its more than 30 well- known brands include the leading smoking cessation products, Nicorette(R), NicoDerm(R) CQ and Commit(R) as well as many medicine cabinet staples, including Abreva(R), Aquafresh(R), Sensodyne(R), Tums(R) and Breathe Right(R).
GlaxoSmithKline -- one of the world's leading research-based pharmaceutical and healthcare companies -- is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit: http://www.gsk.com.
Safe Harbor Statement
Statements which are not historical in nature are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties which could cause the actual results, performance or achievements of the Company to be materially different from those which may be expressed or implied by such statements. These risks and uncertainties include, among others, that the Company will not be able to obtain sufficient and/or acceptable outside financing (when and if required), changes in general economic and business conditions, changes in product acceptance by consumers, a decline in the effectiveness of sales and marketing efforts, loss of market share and pressure on prices resulting from competition, volatility in the advertising markets utilized by the Company, any delay, disruption, or suspension of the Company's supply of prepared meals from its vendor, regulatory actions affecting the Company's marketing activities, and the outcome of litigation pending against the Company. For additional information regarding these and other risks and uncertainties associated with eDiets.com's business, reference is made to the Company's Annual Report on Form 10-K for the year ended December 31, 2006, and other reports filed from time to time with the Securities and Exchange Commission. All forward-looking statements are current only as of the date on which such statements are made. The Company does not undertake any obligation to publicly update any forward- looking statements.
|SOURCE eDiets.com, Inc.|
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