net sales per order increased to $59 for OTC, grew 10% to $102 for
vision, and were $107 for local pick-up pharmacy and $165 for
mail-order pharmacy. For the year, average net sales per order
increased to $57 for OTC, grew 10% to $99 for vision, and were $106 for
local pick-up pharmacy and $159 for mail-order pharmacy.
-- Net sales from repeat customers  represented 80% of net sales for
the quarter and 82% of net sales for the year.
Key Customer Milestones:
-- New customers grew to 398,000.
-- We have now served nearly 10 million customers since inception.
-- The number of active customers  was 2.5 million.
1. Core OTC net sales is a non-GAAP financial measure that excludes from
OTC net sales the company's Custom Nutrition Services ("CNS") net
sales. CNS sales are generated by sales of customized vitamins through
the company's CNS subsidiary. Prior to December 31, 2005, all CNS
sales were recognized on a gross basis, net of promotional discounts,
cancellations, rebates and returns allowances. Under the terms of the
company's December 31, 2005 fulfillment agreement with Weil Lifestyle,
LLC (Weil), the company recognizes on a net basis the revenue
associated with the fulfillment of customized vitamins sold through its
fulfillment agreement with Weil. A reconciliation of OTC net sales to
core OTC net sales is included in the financial data accompanying this
2. Net sales from repeat customers exclude Weil-related CNS net sales and
reflect only the activity of customers making purchases through the Web
sites of drugstore.com and its subsidiaries.
3. Active customer base reflects those customers who have purchased at
least once within the last 12 months. Both the active cu
|SOURCE drugstore.com, inc.|
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