drugstore.com and Revolution Health Group Announce Breakth...( Alliance Creates 3rd ...),Health

Alliance Creates 3rd Largest Health Network

BELLEVUE, Wash. and WASHINGTON, Oct. 4 /PRNewswire/ -- Revolution Health Group (RHG), owner of one of the Internet's fastest growing health properties, and drugstore.com (Nasdaq: DSCM), a leading online provider of health, beauty, vision, and pharmacy products, today announced a major agreement whereby Revolution Health will aggregate drugstore.com's traffic as part of the Revolution Health Network and manage advertising sales for drugstore.com.

This alliance means the Revolution Health Network now reaches more than 9 million unique visitors each month, and generates more than 100 million monthly page views -- making it the 3rd largest Health Information property, based on comScore's recent rankings. It also means drugstore.com is now positioned to develop a new revenue stream from high margin advertising sales, as the Revolution Health Network will deliver a significant quantity of premium, targeted, high-quality impressions to advertisers in a critically important demographic -- women who are actively managing their health and their families' health.

Previously, Revolution Health and drugstore.com had established a relationship based on e-commerce, drugstore.com powers RevolutionHealth.com's online store.

"Deepening the relationship with drugstore.com enables Revolution Health to provide a tremendous value proposition for the growing number of advertisers seeking to reach consumers in the rapidly expanding health category," said Steve Case, chairman and CEO of Revolution Health. "This exclusive agreement also allows us to better integrate our health and medical content, interactive tools and online community with the variety of health p
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