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Drug Czar Launches Nationwide Meth Prevention Advertising
Date:9/1/2009

ST. LOUIS, Sept. 1 /PRNewswire/ -- The White House Office of National Drug Control Policy Director, Gil Kerlikowske, today unveiled a new anti-methamphetamine (meth) ad campaign launched in Missouri and across the country, with particular focus on 16 States where meth prevalence, and lab seizures and incidents, are high. Director Kerlikowske was joined by U.S. Rep. Russ Carnahan (MO-03), Missouri Attorney General Chris Koster, and Colonel James Keathley, Superintendent of the Missouri State Highway Patrol.

"Despite the overall decline in meth usage across the country, we still have work to do," said Kerlikowske. "This drug leaves a path of destruction that affects individuals, families and entire communities. Only by working together, can we rid the Nation of this insidious drug. This campaign complements the hard work done on a daily basis by members of law enforcement and the drug prevention and treatment communities to prevent meth use and encourage those affected by meth to understand that recovery from meth addiction is possible."

The Anti-Meth Campaign, in its third year of coordination by ONDCP's National Youth Anti-Drug Media Campaign, includes new advertising for TV, radio, print, Internet, billboards, and gas pumps. Using a "tiered" media approach, the Campaign ensures that all states receive a level of paid media support, with proportionally more media spending in 16 States with higher meth prevalence rates, based on national survey data, as well as a small group of Midwest States where meth lab seizures and incidents tend to be high. The new TV, radio, print, Internet, and out-of-home ads will run from September to November 2009 in Alaska, Washington, Oregon, Nevada, Wyoming, Arizona, New Mexico, Oklahoma, Arkansas, Missouri, Iowa, Minnesota, Illinois, Indiana, Kentucky, and Nebraska. Additionally, radio ads and Internet search ads will run nationwide during the same t
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SOURCE White House Office of National Drug Control Policy (ONDCP)
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