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comScore Announces Availability of comScore/ImpactRx Physician Behavioral Measurement(TM) Solution
Date:11/2/2009

RESTON, Va. and MT. LAUREL, N.J., Nov. 2 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today announced the availability of the comScore/ImpactRx Physician Behavioral Measurement(TM) solution, the only digital measurement solution that connects physicians' online and mobile behaviors to their actual prescription writing activities. This solution is carefully designed to comply with health privacy laws and regulations, and at no time is patient identifiable information provided by physicians to comScore or ImpactRx. The solution provides pharmaceutical marketers, advertising agencies and site publishers an unmatched view into physicians' use of digital media, helping them optimize their marketing and business strategies.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

"With physicians increasingly utilizing digital media for support in researching and administering effective healthcare, there is a growing need to understand how their use of such media influences their decision-making," said John Mangano, comScore vice president of pharmaceutical marketing solutions. "By directly relating doctors' Internet use to their prescribing behavior, the Physician Behavioral Measurement solution provides the industry with actionable insights that are crucial in this highly competitive market."

Physician Behavioral Measurement Solution Not Subject to Recall Bias

Unlike survey-based methodologies, which are subject to recall bias, the Physician Behavioral Measurement solution uses comScore's proprietary panel-based methodology that allow
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SOURCE comScore, Inc.
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