Navigation Links
comScore Announces Availability of comScore/ImpactRx Physician Behavioral Measurement(TM) Solution
Date:11/2/2009

RESTON, Va. and MT. LAUREL, N.J., Nov. 2 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today announced the availability of the comScore/ImpactRx Physician Behavioral Measurement(TM) solution, the only digital measurement solution that connects physicians' online and mobile behaviors to their actual prescription writing activities. This solution is carefully designed to comply with health privacy laws and regulations, and at no time is patient identifiable information provided by physicians to comScore or ImpactRx. The solution provides pharmaceutical marketers, advertising agencies and site publishers an unmatched view into physicians' use of digital media, helping them optimize their marketing and business strategies.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

"With physicians increasingly utilizing digital media for support in researching and administering effective healthcare, there is a growing need to understand how their use of such media influences their decision-making," said John Mangano, comScore vice president of pharmaceutical marketing solutions. "By directly relating doctors' Internet use to their prescribing behavior, the Physician Behavioral Measurement solution provides the industry with actionable insights that are crucial in this highly competitive market."

Physician Behavioral Measurement Solution Not Subject to Recall Bias

Unlike survey-based methodologies, which are subject to recall bias, the Physician Behavioral Measurement solution uses comScore's proprietary panel-based methodology that allows it to passively observe the actual digital behavior and prescription administration activity of a representative panel of U.S. physicians that have given ImpactRx and comScore explicit permission to track their behavior. This data is free from HIPAA regulated information such as patient-level data. These observed behavioral insights are then supplemented with survey research to help better understand the physicians' attitudes and intentions that influence their behavior.

The Physician Behavioral Measurement solution provides pharmaceutical marketers and agencies with valuable insights into how physicians use the Internet, including what sites they frequent, their level of online engagement and search engine usage, as well as how these behaviors influence their prescription writing activity. Through these insights, marketers and agencies can make more informed decisions when allocating online dollars to effectively target and reach physicians, as well as understand how competing pharmaceutical brands are reaching and engaging with this audience. Publishers benefit from the ability to better quantify their reach and engagement among health care providers in comparison to competing sites, providing them with sophisticated third-party audience data to help prove their value and attract more advertising dollars.

"The ability to look at physicians' behaviors apart from the total Internet audience provides a level of granularity not previously available in the industry," said Richard Altus, CEO of ImpactRx. "The availability of this depth of analysis will raise pharmaceutical marketing to a new level of sophistication and efficiency."

"There have been a lot of self reported online physician studies but we have been looking for a study based on actual online behavior," said Eugene Becker, SVP, director of measurement and analytics at MRM Worldwide. "This is a great leap forward."

About ImpactRx

Founded in October 2000, ImpactRx's physician networks are the source of an unprecedented intelligence capability for tracking the promotional initiatives of the pharmaceutical industry and for measuring their impact on physician prescribing behavior. Based in Mount Laurel, New Jersey, ImpactRx is a private company with investment financing provided by Mediphase Venture Partners (www.mediphaseventure.com), Oxford Bioscience Partners (www.oxbio.com), Merck Capital Ventures and Omega Funds.

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Follow us on Twitter

http://twitter.com/comScore

http://twitter.com/gfulgoni

http://twitter.com/m_abraham

SOURCE comScore, Inc.


'/>"/>
SOURCE comScore, Inc.
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Waterfront Media Announces Everyday Health Network is Number One Online Health Destination : First time in ten years comScore Media Metrix names a new leader in online health
2. HHS Announces $75 Million in Supplemental Funding to States for Pandemic Flu Preparedness
3. CRC Health Group Announces Acquisition of Bayside Marin Recovery Center, San Rafael
4. UHW Announces: Antelope Valley Hospital Caregivers and Board Vote to Ratify First Union Contract With SEIU UHW-West
5. HEI, Inc. Announces Sale of RFID Division Assets
6. Caraco Pharmaceutical Laboratories, Ltd. Announces FDA Approval to Market Generic Version of Zyloprim(R)
7. Mettler-Toledo International Inc. Announces Webcast of Presentation at Thomas Weisel Partners 2007 Healthcare Conference
8. Z Trim Announces Revocation of Gregory Halpern Severence Agreement
9. Brooke Franchise Corporation Announces Selected July Results
10. Manor Care, Inc. Announces Record Date for Special Stockholder Meeting
11. Caraco Pharmaceutical Laboratories, Ltd. Announces FDA Approval to Market Generic Version of Adipex-P(R)
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/5/2016)... ... , ... In sleep, when the defenses of the day are at rest, ... with eating disorders is significant self-criticism, and consequently these patients experience this disease with ... maladaptive means for coping with this unease, but also leads to a reservoir of ...
(Date:2/5/2016)... , ... February 05, 2016 , ... ... practical mobile kitchens, recently announced the debut of their latest mobile kitchen model, ... Kitchens provides organizations with modern, high-volume commercial kitchens for use anywhere in the ...
(Date:2/5/2016)... Moscow, Russia (PRWEB) , ... February 05, 2016 , ... ... update has a completely new user interface design and the developer has fixed known ... with those they want to on their phone while not consuming any of their ...
(Date:2/5/2016)... ... , ... –This week, Atascadero water heater company First Call Plumbing ... view the report, click here or see below. , There are ... and cons, the type chosen is almost entirely up to personal preference. However, tankless ...
(Date:2/5/2016)... ... ... tired of trying to cram belongings into spare space that just isn’t there, a self-storage ... before hastily spending money on a unit, take these tips into consideration. , Self-storage is ... often not told when utilizing these services are some tips on how to use the ...
Breaking Medicine News(10 mins):
(Date:2/4/2016)... For hospitals considering enrollment in the Federal ... the program, the Health Resources and Services Administration,s (HRSA) ... Mega-Guidance , could have significant impact on plans and ... 2016. Essential Insights , Daniel Neal, ... the Mega-Guidance,s key proposed changes, including a new requirement ...
(Date:2/4/2016)... 2016  SciClone Pharmaceuticals, Inc. (NASDAQ: SCLN ... into a settlement agreement with the United States ... SEC,s investigation into possible violations of the Foreign ... the settlement agreement, SciClone has agreed to pay ... interest and a penalty.  This payment is in ...
(Date:2/4/2016)... LONDON , Feb. 4, 2016 ... Identifying and Commercializing First-in-Class Innovation ... disorder associated with chronic inflammation of the airways ... of COPD symptoms make the disease one of ... cause of death in the world. COPD is ...
Breaking Medicine Technology: