The web-based study reveals that companies continue to struggle to find the balance between investing in the necessary internal resources to implement online marketing tactics, and an unknown ROI. The complimentary report looks at the adoption rate for a dozen online tactics, and identifies where companies are using each tactic in the sales funnel.
Los Angeles, CA (PRWEB) February 2, 2010 -- ckwrites.com (http://www.ckwrites.com), a Los Angeles based copywriting and creative agency, announced the release of a report on creating online marketing tactics.
A survey was conducted in December, 2009 to provide insight into how companies are developing and deploying both traditional online tactics such as Pay Per Click and Direct Email; as well as newer social media tactics like Twitter, video case studies and blogs.
One issue the company investigated was the hurdles being faced by companies who have implemented online marketing initiatives, compared with the barriers to adoption among companies that have not yet done so.
Agency principal Christopher Korody said, “What was surprising is that the challenges are the same – and it’s not budget. The missing piece is people with the time and talent to design, implement and manage these kinds of programs. Most of the companies that responded are balancing the need to put resources in place, against an unknown ROI in a tough economy.”
The report includes information on the objectives for online marketing programs, a ranking of tactics, a chart showing how companies are pairing specific online tactics with steps of the sales cycle, and information about content creation.
Korody also included a large number of write-in comments. “One of our best practices is to provide opportunities for people to add write-in comments. Our research is qualitatively focused, and with a report like this that focuses on emerging practices, it provides a much richer context for the reader to understand the numbers.”
Participants for the study were invited to participate on Twitter and LinkedIn forums.
“Because of our approach to gathering the sample, we got the real world data clients need for benchmarking their own programs,” said Korody.
Download the complimentary report at http://bit.ly/5tHH2x.
ABOUT THE COMPANY
Christopher Korody, the founder of ckwrites.com has 35 years of experience as an award winning business strategist, copywriter, video director and executive producer.
ckwrites.com offers clients and agencies research and copywriting services specializing in using online media to create awareness, foster interest, stimulate consideration, simplify purchase and nurture loyalty.
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